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SQN helps TMG showcase business with #ThisIsEngineering digital campaign

January 22, 2015

We are delighted to see the launch this week of a brand new digital campaign from Toyota Motorsport GmbH (TMG), #ThisIsEngineering, aimed at sharing the company’s passion for engineering.

Toyota Motorsport: This Is Engineering

#ThisIsEngineering reveals the personal story behind selected members of the company’s skilled workforce, while showcasing the passion and dedication to engineering which TMG’s team members put into each and every project, from works motorsport to customer projects.

Sine Qua Non has worked closely with TMG’s communications team to develop the concept, which is the first bespoke digital campaign undertaken by TMG. From interviewing the selected interviewees at TMG’s state-of-the-art ‘Home of High Performance’ in Cologne, Germany, to editing of each of the short clip, SQN’s digital team has been involved at every step of the way.

Some of the feedback so far:

“We absolutely love this idea and look forward to each new instalment.”

“This is a great insight”

“This is a great idea for the whole series like this. I really like interviews with LMP team some time ago, mostly like articles and another stories.”

“This is an awesome campaign.”

The video clips will be released weekly over an initial two-month period, available on TMG’s YouTube channel (youtube.com/ToyotaMotorsportGmbH), while content will also be accessible via the company’s Facebook (facebook.com/ToyotaMotorsport) and Twitter accounts (@tmgofficial). The company website (www.toyota-motorsport.com) will act as a central repository for all content.

We’re already looking forward to unveiling the second clip next week!