SQN Logo White Small

SQN helps introduce IKO PLC into British Touring Car Championship for 2016

March 22, 2016


IKO PLC, global leaders in waterproofing and roofing products, has today announced a sponsorship with British Tour Car Championship team Motorbase Performance, in a deal facilitated by Sine Qua Non International (SQN).

The new partnership between IKO PLC and Motorbase Performance was revealed at the traditional pre-season BTCC media day, held at Donington Park.

SQN worked directly with IKO PLC Group Managing Director Andy Williamson on the new partnership, which will see Motorbase Performance Ford Focus STs, driver uniforms, team trucks and clothing all branded with the logo of innovative insulation product IKO enertherm.


WP_20160322_11_15_09_ProSQN’s Chris Hughes said: “It has been a pleasure to introduce IKO PLC into the competitive British Touring Car Championship with Motorbase Performance for 2016. It became quickly apparent that there are clear synergies between the values of both IKO and Motorbase Performance that make the two companies a very natural fit. It was a joy to work with Andy throughout this process and it will be great to see the IKO enertherm logo featured so prominently in the BTCC this season.”


IKO PLC Group Managing Director Andy Williamson said: “IKO enerthem is pushing the limits on insulation values and performance, which is why sponsoring Motorbase in the BTCC made sense. I was grateful for SQN’s counsel and guidance throughout this process, and the knowledge of what we were trying to achieve with a BTCC partnership.”


We are excited to announce that Sine Qua Non (SQN) has joined rEvolution, bringing SQN’s technology and communications prowess to rEvolution, the global, integrated sports marketing agency. Together, we will continue to grow as one team to deliver best-in-class integrated marketing services for our clients.

We put people first, challenge personal effectiveness, and act as change agents on a unified team. We share these values now and moving forward. In this next chapter we will scale our skillsets and expertise together to make an increasingly significant impact in the industry.

Please visit http://www.revolutionworld.com to learn more about rEvolution’s capabilities and culture.

This is an exciting time for everyone on our collective team, and we look forward to continuing our work with you.

John Rowady
CEO & Founder, rEvolution

Claire Ritchie
CEO & Founder, SQN

Chris Ritchie
Director & COO, SQN