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SQN named Agency of the Month by Cactus

July 6, 2022

Europe’s leading corporate advisory and agency growth consultancy, Cactus, has awarded SQN its ‘Agency of the Month’ accolade in acknowledgement of the company’s recent growth.

Cactus, who have worked inside more than 3,500 agencies globally over the past ten years, only issues its ‘Agency of the Month’ honour to those that have excelled in their respective areas of specialism. 

Co-founder of Cactus, Pete Hoole, said: “We awarded SQN our Agency of the Month for a number of reasons. As a sports-focused business, theirs was greatly affected by the pandemic, but their resilience and drive have seen them not only survive but thrive; the way they have bounced back is second to none.” 

Over the past 18 months, SQN has doubled its expert team of specialists, adding fresh talent to meet the demand for its sponsorship, content, communications, and events services. It has added a raft of new brands to its roster, while retaining its long-standing clients for whom SQN has become an integrated and trusted partner.

SQN Managing Director Chris Hughes said: “We are humbled to receive the Agency of the Month award from Cactus and are grateful for the recognition bestowed on us by Pete and Spencer. We have worked incredibly hard to build a culture within SQN that supports our team’s personal career paths, as well as delivering quality activation projects for our clients. We are dedicated to creating an agency that is reflective of modern society, one that stands out from the crowd for all the right reasons, and that helps our clients do exactly the same.” 

Pete Hoole adds: “The culture of SQN is absolutely first-class. That’s not just in our opinion; that’s the opinion of the people who are on the team there, whose eNPS (Employee Net Promoter Score) is in the top 5% of all employers. It is truly outstanding work.” 

To find out how SQN can help deliver value for your business across sponsorship, content, communications, or events, drop us a line: hello@sqn.agency.  


We are excited to announce that Sine Qua Non (SQN) has joined rEvolution, bringing SQN’s technology and communications prowess to rEvolution, the global, integrated sports marketing agency. Together, we will continue to grow as one team to deliver best-in-class integrated marketing services for our clients.

We put people first, challenge personal effectiveness, and act as change agents on a unified team. We share these values now and moving forward. In this next chapter we will scale our skillsets and expertise together to make an increasingly significant impact in the industry.

Please visit http://www.revolutionworld.com to learn more about rEvolution’s capabilities and culture.

This is an exciting time for everyone on our collective team, and we look forward to continuing our work with you.

John Rowady
CEO & Founder, rEvolution

Claire Ritchie
CEO & Founder, SQN

Chris Ritchie
Director & COO, SQN