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SQN named as inaugural partner of ESA Diploma Alumni Society

June 22, 2022

Sponsorship and communications agency SQN has been named partner of the inaugural European Sponsorship Association (ESA) Diploma Alumni Society symposium, taking place in London on Wednesday 29 June.

The event ‘Sponsor like you give a damn – Is it time to create a new marketing model?’ will put purpose and sustainability at the heart of the sponsorship discussion, an area which is already of key focus for SQN.

Keynote speakers at the event will be Afdhel Aziz and Bobby Jones, co-founders of Conspiracy of Love, a brand purpose and social impact consultancy, and authors of “Good Is the New Cool: Market Like You Give a Damn”.

ESA’s Diploma remains the only formal qualification in sponsorship and sports marketing, and this year celebrates ten years of existence. SQN’s Sport and Sponsorship Lead Stuart Owen is an alumnus of the Diploma and has since forged an enviable reputation in the industry. He was most recently selected to be one of the judges for the prestigious ESA Awards, which celebrates the best European sponsorship campaigns.

“I am proud to be one of the ESA Diploma alumni and look forward to joining up to 150 fellows ESA members at the event next week,” said Stuart. “It will be a coming-together of our industry’s finest talents, all nurtured through the ESA Diploma, and who are now showcasing the very best of sponsorship around the world.”

CEO Claire Ritchie, who founded SQN in 2001 on the premise of supporting technology companies to activate sponsorships in sport, added: “We have seen first-hand how powerful the ESA Diploma can be in developing the next generation of sponsorship talent. The power of sponsorship remains just as potent today as it was when I founded SQN in 2001, and we are pleased to be part of the ‘Sponsor like you give a damn’ symposium. Purpose and sustainability are core values within SQN, and we are placing this front and centre of sponsorship activities with our clients. It’s important for brands to become closely aligned with societal issues and to use sponsorship to create authentic purpose-led campaigns that pack a punch and help positive change.”