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SQN scores with Mudita Sports to aid home learning

April 30, 2020

SQN has been appointed by Mudita Sports to help promote the company’s brand-new education app, GO And Learn, which puts sport and entertainment at the heart of the learning experience.

The company has already teamed up with football clubs Manchester City and Arsenal to support young people who are currently being home schooled, while also appealing to adult football fanatics in need of a new pastime.

GO And Learn features men’s and women’s first team players and allows fans to learn about and with their heroes, via interactive content and challenges. The apps are currently available to learn French and Spanish for English speakers of those modern foreign languages to improve and hone their skills. The app is also available in Arabic, French and Spanish for speakers to learn English.

SQN’s Client Services Director, Chris Hughes said: “The combination of sport, technology and education is something very close to our heart at SQN. We’re delighted to be supporting the work of Mudita Sports through their unique GO And Learn app. Our team comprises numerous linguists with fluency in French, German, Spanish and Italian. SQN’s work culture has been defined by our international outlook and reach, so Mudita Sports is a very natural and meaningful fit for our agency.” 

The GOAL app’s unique combination of sport and education offers a fun and entertaining experience, using the Accelerated Learning Cycle model, developed by Mudita Sports’ Director of Learning and renowned educationalist, Alistair Smith. Based on cognitive science, the model has been successfully used by the English FA and thousands of schools over the past 20 years.

“Science shows us how to improve the chances of recall through structured practice, spaced rehearsals and short tests,” says Smith. “GO And Learn is a winner because it starts from an understanding of the process of learning. It links learning, fun and football.”

Manchester City and Arsenal view the app as an exciting and innovative tool to engage their fans across the world.

“In March, we launched our new Cityzens At Home website – a dedicated free, online resource allowing fans to remain close to the Club while we are apart during the COVID-19 outbreak,” said Nuria Tarre, Chief Marketing Officer for City Football Group. “The GO And Learn with Manchester City language app offers another exciting resource for us to connect with our global fanbase and we hope it provides a fun and educational way to accelerate learning in these challenging times.”

Alan Sefton MBE, Head of Arsenal in the Community, added: “For over 35 years, Arsenal in the Community has been using the power of the Arsenal name to positively impact the lives of young people. It is brilliant that during this challenging time our global fanbase will also be able to feel the positive impact of combining a love of Arsenal with learning languages through GO And Learn with Arsenal.”

GO And Learn with Manchester City and GO And Learn with Arsenal apps are free to download on the App Store and will be released on Android soon, with additional languages added over the coming months. All users have access to an initial 30-day free trial of the Premium content.


We are excited to announce that Sine Qua Non (SQN) has joined rEvolution, bringing SQN’s technology and communications prowess to rEvolution, the global, integrated sports marketing agency. Together, we will continue to grow as one team to deliver best-in-class integrated marketing services for our clients.

We put people first, challenge personal effectiveness, and act as change agents on a unified team. We share these values now and moving forward. In this next chapter we will scale our skillsets and expertise together to make an increasingly significant impact in the industry.

Please visit http://www.revolutionworld.com to learn more about rEvolution’s capabilities and culture.

This is an exciting time for everyone on our collective team, and we look forward to continuing our work with you.

John Rowady
CEO & Founder, rEvolution

Claire Ritchie
CEO & Founder, SQN

Chris Ritchie
Director & COO, SQN