News & Insights

Social media trends for 2021: How will trends evolve?

2020 has been a year filled with reaction-based activities from businesses needing to respond quickly to the global pandemic. There has been a wave of ideas and strategies carried out across every social platform in an attempt to create new opportunities and to gain the attention of target audiences. Content throughout the year has been […]

Why athlete partnerships need 20/20 vision

Six months ago, we were all preparing for New Year celebrations, ready to see in 2020 – a brand new decade – with fresh opportunities and hope. Little did we know just what challenges would lie ahead. Reflecting on those hopes and ambitions, realising now just how decimating the COVID-19 pandemic would become, it seems […]

Do we even still need an International Women in Engineering Day?

Why do we need awareness days in 2020? June 13 marked International Gin Day; June 26 apparently celebrates National Parma Violets Day. As a company that prides itself on offering value-add services, this all falls a bit flat for us. With this saturation of dedicated days to anything and everything, truly meaningful and much-needed awareness […]