OUR INSIGHTS

Sponsorship Shout-Outs (Vol.2)

A tantalisingly competitive start to the new World Rally Championship, a rain-soaked Daytona 24 Hours and the third round of the 2018/19 Formula E season all ensured we got our motorsport fix over the weekend. It is in the world of electric racing where we begin this week’s Sponsorship Shout-Outs… Heineken’s low percentage start to […]

Sponsorship Shout-Outs (Vol.1)

At SQN, it is our mission to keep up-to-date with evolving trends, breaking deals and missteps in the world of sponsorship. While our friends and relatives are all cheering on their favourite sports personalities, we’re busy working out why a particular company has invested in perimeter advertising, what ROI a shirt sponsor is deriving and […]

Xeretec

One of the UK’s largest and most respected Xerox concessionaires, Xeretec engages customers through a combination of reliable, personable service and the latest offerings in digital print technology. As a high growth business with historical strength in the Thames Valley and Southampton, Xeretec was eager to use PR in celebrating regional heritage and cultivating strong, local relationships […]