Following last week’s announcement of Manchester United’s new shirt partner, SQN CEO Claire Ritchie-Tomkins offered her thoughts on the big money investment: A recent whitepaper I read by B2B Institute on LinkedIn about B2B trends for the next decade concluded by saying that brands should ‘play big or go home’ and that is exactly what […]
We were recently speaking with a Silicon Valley-based CMO who told us that they were doing a rebrand with substantial investment but that neither their branding agency nor their media buying agency had suggested sponsorship as a vehicle they should consider as part of their marketing mix. This struck us as odd. Sponsorship has come into its […]
Content marketing is all the rage. Enabled by digital technology and positioned as an effective and efficient marketing strategy, particularly for B2B brands, it increasingly forms the foundation for many inbound and account-based marketing initiatives. Content marketing machines do, however, need feeding with a steady stream of high-quality, relevant and engaging material. Case studies, research, comment […]