News & Insights

Sponsorship SOS: TeamViewer and Manchester United

“I will boycott your products and support your competitors until you terminate your commercial partnership with the Glazer family.” Just one of the current 1,538 one-star reviews that sit on TeamViewer’s Trust Pilot page. To say it’s been a difficult few days for the Manchester United shirt sponsor would perhaps be an understatement. TeamViewer, along […]

Well-known brands are already involved

In this, our penultimate article on esports, we see how brands from all sectors but especially tech and automotive, are becoming much more involved in esports. Even shifting whole budgets away from ‘traditional sports’ into competitive gaming.   Endemic – or native – gaming brands such as Logitech are key to the esports sponsorship landscape. Estimates […]