Billed as “The Ultimate Esports Endurance Race”, the Virtual Le Mans 24 Hours was always going to attract attention. From the hardcore endurance fans and aficionados wanting to commemorate the traditional Le Mans weekend, to more cynical observers armed with their ‘it’s not like the real thing’ barbs. There was always going to be criticism. […]
Digital transformation in any industry is about using digital technology to transform the customer experience, operational processes and business models.
A five-year study, conducted by Channel 4, into the effectiveness of broadcast sponsorships has found that 89% of consumers saw brands that sponsor TV as more trustworthy than other forms of advertising. To some readers this may come as a surprise, but to us in the industry it reaffirms what we already know – that […]