OUR INSIGHTS

Sponsorship Shout-Outs (Vol.2)

A tantalisingly competitive start to the new World Rally Championship, a rain-soaked Daytona 24 Hours and the third round of the 2018/19 Formula E season all ensured we got our motorsport fix over the weekend. It is in the world of electric racing where we begin this week’s Sponsorship Shout-Outs… Heineken’s low percentage start to […]

Sponsorship Shout-Outs (Vol.1)

At SQN, it is our mission to keep up-to-date with evolving trends, breaking deals and missteps in the world of sponsorship. While our friends and relatives are all cheering on their favourite sports personalities, we’re busy working out why a particular company has invested in perimeter advertising, what ROI a shirt sponsor is deriving and […]

MGI Consultancy retains SQN for PR support

MGI Consultancy, the British design and engineering firm founded by renowned Formula 1 technical director Mike Gascoyne, has retained Sine Qua Non (SQN) to deliver a bespoke PR and communications programme to promote its specialist engineering services. MGI aims to bring state-of-the-art design and project management services based on F1™ standards of engineering and prompt […]

AI and Marketing on the cusp of a revolution

  The rate at which technology has impacted marketing has been accelerating rapidly in the last 25 years, but we believe the step change we are likely to see in the next few years will dwarf the developments so far. With opinions sometimes split as to the value offered by some technologies historically applied to […]

2017 – Off To A Flyer!

We’re back and we mean business in 2017. Our festive cobwebs have been truly blown away as we launch into the New Year with ambitious goals for our clients and ourselves. For the SQN team, the New Year has already begun with a flying start – quite literally. A number of our colleagues head to […]

NEWS: Derby firm integrated into global marketing services agency SQN

Derby creative agency Matchstick Design, founded in 2006 by businesswoman Laura Faulkner, has become fully integrated into global marketing services agency Sine Qua Non International (SQN), one of Matchstick’s long-standing clients. The two companies, well established in their respective fields, have collaborated since 2009 on an array of projects for an impressive portfolio of clients […]