Formula 1 esports looks to China for growth as first championship final takes place in Shanghai
Last weekend saw the culmination of the first Formula 1 event to take place in the largest esports market in the world, China.
Esports, a gateway to Asia
Part five of our mini-series on the ever expanding world of esports looks into how Asia is the dominant force when it comes to competitive gaming, and how this could present an opportunity for brands thinking about getting involved. In 2018, it was estimated that roughly 50% of the global esports viewership was from China, […]