“This is Yale”

Challenge: Provide PR support to Yale Europe Materials Handling for ‘This is Yale’ – a large scale event held in Germany showcasing the company’s materials handling capabilities. Create compelling and engaging PR material in support of the event from press releases and press packs to blogs and website articles. Corresponding with European industry media to […]

Ed Sheeran’s Christmas lesson in repurposing content

In amongst the Christmas advertisements (our personal favourite from Germany here) and monsters under the bed, December also features the inevitable rush of music releases for the all-too-transient “Christmas number one”. Many peg the George Michael-led Wham! classic Last Christmas, first released on December 3, 1984, for a resurgent and reminiscent come-back posthumously. Odds are […]

DO… YOU… SPEAK… ENGLISH?

The British Council has published its Languages for the Future report, outlining the foreign languages that it deems fundamental for the UK to become a truly global nation post-Brexit. The report highlights some startling, yet perhaps unsurprising statistics about the UK’s linguistic capabilities. Less than one-third of surveyed 18-34 year olds in the country speak […]

Richard Branson launches his autobiography Finding My Virginity

Avaya

As a leading communications equipment company, Avaya sells its IP-telephony and networking solutions to customers through a direct sales force as well as a large, accredited partner network. In order to maximise the effectiveness of the partner channel, particularly in relation to solution sales, Avaya asked SQN to work with a number of UK partners […]

Panasonic

As title sponsor of the TOYOTA Racing F1 since the team’s inception, Panasonic was keen to leverage and integrate the sponsorship into appropriate areas of its diverse global business. As much of an internal communications exercise as an external promotion, the Panasonic European marketing team asked SQN to develop a case study to highlight best practice opportunities within […]

Bridgestone

While Bridgestone has an extensive sponsorship activity portfolio, its core business is the sale of tyres for cars, trucks, motorbikes and a host of other vehicles. Based on SQN’s reputation for clear and concise communication, Bridgestone asked us to support the development of product and channel collaterals for a major new product launch.

Williams F1

Williams F1

Initially commissioned to produce paddock fan magazine iGNITION in 2012, Sine Qua Non’s relationship with Williams evolved into a broad content development portfolio. Responsible for multiple publications, SQN provided full end-to-end production including editorial planning, interviews, content development, design and print management for each. Up to the end of 2013, iGNITION was a printed magazine […]

Verisign

While VeriSign is a trusted global provider of internet infrastructure services, helping companies and consumers worldwide engage in trusted communications and commerce, the Authentication and Identity Protection Services business, has now been sold to Symantec. In order to maximise the impact of these consulting services on a global basis with services like Managed Security Services […]