News & Insights

COP26 – Mobilising a collective force for good

Day five of the COP26 climate change summit puts youth and public empowerment at the centre of the agenda, as the debate focuses on how to encourage society to take collective action.   Young people have long wanted to take part in decision-making processes and in driving global change. Yet, young people are too often relegated to the background in power and decision-making, and that’s equally true when […]

COP26 – Finance Day: Green Crypto meets Green Racing

Envision Racing announced its brand new partnership with the Algorand Foundation last week, on the eve of the COP26 Climate Change Summit. Unveiled in Glasgow on Monday, the greenest car on the greenest grid now has green crypto, and we’ve been pleased to be part of the journey. Head of Global Marketing at Algorand Foundation, Stephen Duignan, revealed more about the partnership in his recent […]

World Values Day 2021 – our indispensable values

We often get asked what our company name means. Why SQN? What’s Sine Qua Non? How do you even pronounce it? Since the business was founded twenty years ago, we have sought to run it on the foundation of core values that genuinely mean something to us. These are the principles that make us who […]

Tokyo 2020 – athletes take centre stage

Tokyo 2020, an Olympic Games like no other. For many, an event that should never have taken place, for others an opportunity for some positivity against the ongoing backdrop of the persistent pandemic. Whatever your take, there have certainly been plenty of talking points in recent weeks. It’s been an Olympics that hasn’t afforded much […]

Eat, Sleep, Tweet, Delete

HERR WE GO AGAIN… The Sun shouts on its home page, so pleased with themselves at the pun that they’ve used it twice in different stories. Yes, here we go again. Not so much the fact that England, still agonisingly waiting for ‘it’ to come home, are set to play Germany in the Round of […]

Toucan brings SQN into the nest for global PR brief

SQN has been appointed by fintech start-up Toucan to provide PR and communications services following a competitive pitch process. Toucan’s mission to make giving fun, flexible and accessible for all is set to revolutionise the charitable giving space by creating a community of like-minded donors who develop their own bespoke portfolio of charities and causes. […]

Christian Eriksen: Where was the compassion in the communications?

No-one likes dealing with a crisis. Sudden, unexpected incidents, reputation-threatening, sadly sometimes even life threatening. Crises happen, yet they rarely play out as planned, no matter how many potential scenarios you’ve considered, or meticulous responses you’ve prepared. You cannot be ready for every single permutation or variable, however adept you are at crisis management. Whenever […]

Rivertime Boat Trust brings SQN on board for PR brief

We are delighted to announce that we have been appointed by charitable organisation, Rivertime Boat Trust, for the provision of retained PR and content support. Founded in 2006, Rivertime Boat Trust provides opportunities for disabled and disadvantaged children and adults to enjoy the stretch of the River Thames from Windsor to Oxford. Located at Henley-on-Thames, […]

D-BOX entrusts SQN with global PR brief

D-BOX, a world leader in haptic and immersive entertainment, has appointed UK-based agency SQN to provide PR and communications support on a global basis, following a competitive pitch. The Montreal-headquartered technology company, long known for its innovative work in motion- coding for movie theatre seating, has brought in SQN to promote its diversified sim racing […]