OUR INSIGHTS

Esteban Gutierrez appoints SQN for communications support

Mercedes AMG F1 Team and Mercedes-Benz EQ Formula E Team reserve and development driver Esteban Gutierrez has retained the services of SQN for the provision of communications support related to his esports and personal activities. The Mexican has been one of the standout performers in esports during F1’s lockdown period; he finished runner-up in the […]

Embracing the C-word

There’s no escaping the dreaded C-word. Coronavirus, or COVID-19, has intensified its grip on the world, with few industries escaping its wrath. It’s a testing time and one that is already having ramifications on businesses. Yet, while not detracting from the severity of the situation, it is important for companies to increase focus on integrated […]

“This is Yale”

Challenge: Provide PR support to Yale Europe Materials Handling for ‘This is Yale’ – a large scale event held in Germany showcasing the company’s materials handling capabilities. Create compelling and engaging PR material in support of the event from press releases and press packs to blogs and website articles. Corresponding with European industry media to […]

Is it too late now to say sorry?

Lessons in how not to apologise from Donald Trump and Elon Musk It takes guts to make an apology. We’ve all been there. Recognising that something we have said or done has caused offence or damage, or has been plain wrong. How you respond to those situations can make or break how people perceive you. […]