OUR INSIGHTS

DO… YOU… SPEAK… ENGLISH?

The British Council has published its Languages for the Future report, outlining the foreign languages that it deems fundamental for the UK to become a truly global nation post-Brexit. The report highlights some startling, yet perhaps unsurprising statistics about the UK’s linguistic capabilities. Less than one-third of surveyed 18-34 year olds in the country speak […]

Richard Branson finds the PR sweet spot

We often talk about integrated communications campaigns. Long gone are the days when companies or brands could focus promotion around a single press release. Nowadays, there are multiple touch points to reach target audiences, each requiring a different targeted approach. Today’s PR pros need multiple strings to their bows to deliver for their clients. Just […]

Convergys

Recognised as a global leader in the field of relationship management, Convergys is trusted by clients to deliver in customer management, HR management and information management. This latter business provides BSS solutions such as billing, customer care and product catalogues to telecommunications clients around the world. In order to extend the ways that Convergys engaged […]

Cosworth

With a reputation at the pinnacle of motorsport developed for over 40 years, an evolved Cosworth now focusses on its core heartland of automotive, motorsport and performance aftermarket. Sine Qua Non’s relationship with Cosworth goes back to 2010 when the renowned engine builder returned to FIA Formula 1 World Championship after a three-season sabbatical. At that stage […]

Le Mans 24 Hours

Challenge: Promote clients’ involvement in one of the world’s biggest motorsport events Whether from a team, sponsor or technical supplier perspective, communications need to stand out from a crowded, and often cluttered event Communications need to cover traditional PR, social media content creation, crisis communications plans and on-site media relations Solution: For Toyota Gazoo Racing: […]

Toyota Motorsport GmbH

To assist TMG in strengthening its position as a world-leading test and development centre, Sine Qua Non was tasked with producing a comprehensive 2014 media guide as part of its ongoing partnership with the company. TMG is responsible for running the race-winning FIA World Endurance Championship TOYOTA Racing team on behalf of TOYOTA Motor Corporation, […]