Williams F1

Williams F1

Initially commissioned to produce paddock fan magazine iGNITION in 2012, Sine Qua Non’s relationship with Williams evolved into a broad content development portfolio. Responsible for multiple publications, SQN provided full end-to-end production including editorial planning, interviews, content development, design and print management for each. Up to the end of 2013, iGNITION was a printed magazine […]

lemans

Le Mans 24 Hours

Challenge: Promote clients’ involvement in one of the world’s biggest motorsport events Whether from a team, sponsor or technical supplier perspective, communications need to stand out from a crowded, and often cluttered event Communications need to cover traditional PR, social media content creation, crisis communications plans and on-site media relations Solution: For Toyota Gazoo Racing: […]

Mahindra – The power of print

Challenge: Create celebratory assets to promote Mahindra Racing’s most successful season to date in Formula E Coincide the publication of assets with the New York City ePrix, at which the Mahindra Chairman, Anand Mahindra, was to be present Adopt innovative approach to reaffirm Mahindra Racing’s position as a leader in Formula E communications Solution: Creation […]

Toyota Facility

Toyota Motorsport GmbH

To assist TMG in strengthening its position as a world-leading test and development centre, Sine Qua Non was tasked with producing a comprehensive 2014 media guide as part of its ongoing partnership with the company. TMG is responsible for running the race-winning FIA World Endurance Championship TOYOTA Racing team on behalf of TOYOTA Motor Corporation, […]