News & Insights

Tokyo 2020 – athletes take centre stage

Tokyo 2020, an Olympic Games like no other. For many, an event that should never have taken place, for others an opportunity for some positivity against the ongoing backdrop of the persistent pandemic. Whatever your take, there have certainly been plenty of talking points in recent weeks. It’s been an Olympics that hasn’t afforded much […]

Sponsorship can help carbon polluters clean up their act

The sports sponsorship sector has had a tough time of late. The overhanging impact of COVID-19, the impending betting sponsorship ban, and now the call for high-carbon sponsorship deals to be dropped. It’s a challenging period to say the least. Earlier this week a report published by the New Weather Institute think tank, climate charity […]

The art of reading a room

The art of reading a room. It’s a craft that marketing and communications professionals have to master quickly. You’re only one wrong word or poorly timed post away from brand damage unless you can gauge the mood of your target audience. Ultimately, it comes down to empathy, moral values and sentiment alignment. We’ve all been […]

Social media trends for 2021: How will trends evolve?

2020 has been a year filled with reaction-based activities from businesses needing to respond quickly to the global pandemic. There has been a wave of ideas and strategies carried out across every social platform in an attempt to create new opportunities and to gain the attention of target audiences. Content throughout the year has been […]

Community – the only ‘c’ word we want to hear in 2021

If there is something that we all have in common, it’s that one particular ‘c’ word has dominated our lives in 2020. However, as we discussed earlier this year, out of this ‘c’ word came another – creativity. When the going gets tough, communicators get creative, and whether in PR, sponsorship or wider marketing, we’ve witnessed some wonderfully […]

Why athlete partnerships need 20/20 vision

Six months ago, we were all preparing for New Year celebrations, ready to see in 2020 – a brand new decade – with fresh opportunities and hope. Little did we know just what challenges would lie ahead. Reflecting on those hopes and ambitions, realising now just how decimating the COVID-19 pandemic would become, it seems […]