News & Insights

Why athlete partnerships need 20/20 vision

Six months ago, we were all preparing for New Year celebrations, ready to see in 2020 – a brand new decade – with fresh opportunities and hope. Little did we know just what challenges would lie ahead. Reflecting on those hopes and ambitions, realising now just how decimating the COVID-19 pandemic would become, it seems […]

Athletes for Good

Without realising it, we may just be going through a slight power shift in the world of professional sport. Over the past few weeks we’ve seen the rise of athlete-empowered movements, not driven by club contracts or CSR initiatives, but instead directed by the unprompted passion and personal agendas of those individuals. With vocal empowerment, […]

Sports Social Media post-Lockdown

In the face of the COVID-19 pandemic and mandated lockdowns, social media has seen an upward spiral in activity. Whether it be through brand-led initiatives or community support campaigns, sports rightsholders and brands have immersed themselves in creative ways in which to capture new fans via their social media channels. The acceleration around sporting digital […]