According to Microsoft’s Paul Davies, the last few years have seen technology taking a lead within marketing. Is data and an ever more complex MarTech stack in danger of overpowering the art of storytelling? Is marketing becoming a race to the bottom where two much emphasis is place on efficiency rather than effectiveness? In our […]
Esports is rightly seen as a data rich environment due to the digital nature of the industry. This makes it very appealing to technology companies coming in to work with teams and competitions but how well is it being used and what opportunities remain? Teams have access to their players data whilst the platforms and […]
Digital transformation in any industry is about using digital technology to transform the customer experience, operational processes and business models.