News & Insights

Community – the only ‘c’ word we want to hear in 2021

If there is something that we all have in common, it’s that one particular ‘c’ word has dominated our lives in 2020. However, as we discussed earlier this year, out of this ‘c’ word came another – creativity. When the going gets tough, communicators get creative, and whether in PR, sponsorship or wider marketing, we’ve witnessed some wonderfully […]

Sponsorship measurement is more important than ever

Sponsorship is a powerful tool for many organisations. The European Sponsorship Association (ESA) recently announced that the European sports sponsorship sector was worth over $20 billion* in 2018, representing the third successive year of growth.   With this increase in the sector value, it must surely follow that those businesses investing more into sponsorship are […]

What makes an award-winning sponsorship?

It’s unlikely that winning awards was top of your priority list when you embarked on a sponsorship. Of greater importance is delivering on the promise you made to the business to provide a return. The best way of achieving this is a well-planned, well-executed and measured programme, which as it happens, is also what it […]