Sponsorship measurement is more important than ever

Sponsorship is a powerful tool for many organisations. The European Sponsorship Association (ESA) recently announced that the European sports sponsorship sector was worth over $20 billion* in 2018, representing the third successive year of growth.   With this increase in the sector value, it must surely follow that those businesses investing more into sponsorship are […]

SQN Blog-vent Calendar: 10. Ten Trips We’ve Made in 2016!

Throughout 2016, our work has seen the growing team here at SQN travel far and wide. Whether assisting client projects, supporting new partnerships or regular business networking, it has certainly been a busy and successful 12 months. Here is an insight into ten of the events that we have attended this year. 1. AUTOSPORT INTERNATIONAL […]