Last week saw the start of the second of the traditional events that kick off the New Year in motorsport. With the Dakar Rally already well underway and the Monte Carlo Rally not until 23rd January, the motorsport world descended on the Autosport International Show at the less-than- glamorous NEC in Birmingham. With four days […]
Last weekend saw the culmination of the first Formula 1 event to take place in the largest esports market in the world, China.
If someone had told me in 2001 that I would be standing in front of so many friends and clients, both past and present, celebrating 18 years of SQN I would have found that hard to believe. No one starts something out thinking it’s going to fail but it was always a risk! When I […]
This weekend saw Abu Dhabi native Amna Al Qubaisi take pole position and streak to victory by over three seconds to win Saturday’s Abu Dhabi Formula 1 F4 support race. Ahead of the Formula One Esports Pro Series final, we pick up on the comment made last week by Nicolas Maurer, Chief Executive of the Team Vitality esports organisation when he said that female […]
Monday 25th November saw Renault F1 open their doors to the press. An event which aimed to show their commitment to esports and also use it to announce an extension to their partnership with Team Vitality. Their base at Enstone in Oxfordshire, previously the home of the title-winning Benetton Team during the 1990’s and 2000’s, […]
Over the last few weeks we’ve been talking about different opportunities within the esports industry that we feel you should be taking into consideration when thinking about sponsorship. This follows on from our series on the ‘power of sponsorship‘ and ‘sponsorship measurement‘ – both of which can still be downloaded by hitting the buttons on […]