Yesterday the European Sponsorship Association (ESA) released its 2020 Sponsorship Market Overview document. The release of the annual report, produced in collaboration with Nielsen Sports, was supported by an insightful webinar featuring input from ESA Chairman Andy Westlake, Head of Client Services at Nielsen Sports, Andy Milnes, and Head of Partnerships and Activation at the Premier League, […]
There’s no escaping the dreaded C-word. Coronavirus, or COVID-19, has intensified its grip on the world, with few industries escaping its wrath. It’s a testing time and one that is already having ramifications on businesses. Yet, while not detracting from the severity of the situation, it is important for companies to increase focus on integrated […]
Sponsorship is a fast-growing industry, but how can you exploit its full potential? The sponsorship industry is at all-time high. The 2019 MKTG Frontier report, conducted in association with Think! Sponsorship and the European Sponsorship Association (ESA), reported that 50% of its surveyed industry specialists expect the sponsorship industry to continue its upward growth trajectory. […]
Last week saw the start of the second of the traditional events that kick off the New Year in motorsport. With the Dakar Rally already well underway and the Monte Carlo Rally not until 23rd January, the motorsport world descended on the Autosport International Show at the less-than- glamorous NEC in Birmingham. With four days […]
Last weekend saw the culmination of the first Formula 1 event to take place in the largest esports market in the world, China.
If someone had told me in 2001 that I would be standing in front of so many friends and clients, both past and present, celebrating 18 years of SQN I would have found that hard to believe. No one starts something out thinking it’s going to fail but it was always a risk! When I […]