OUR INSIGHTS

Female participation in esports is in a “terrible state” but what can we do to improve this? 

This weekend saw Abu Dhabi native Amna Al Qubaisi take pole position and streak to victory by over three seconds to win Saturday’s Abu Dhabi Formula 1 F4 support race. Ahead of the Formula One Esports Pro Series final, we pick up on the comment made last week by Nicolas Maurer,  Chief  Executive of the Team Vitality esports organisation when he said that female […]

Making esports accessible to all

By Steven Woodgate – Dyslexic, Dyspraxic, Thinker at SQN Being dyslexic and dyspraxic is great. It brings a whole host of skills, creativity, and different points of view. In the esports world these skills can provide different vantage points when looking at strategy, a new way of tackling a challenge, or mustering ways of processing […]

What to consider with esports sponsorships

Thank you for reading our mini-series on esports sponsorship. We hope you have enjoyed it and found it insightful. If you want to read all of the report in one easy-to-read document you can do so by downloading it via the form on the right hand side of this page 👉. It’s important to remember […]

Well-known brands are already involved

In this, our penultimate article on esports, we see how brands from all sectors but especially tech and automotive, are becoming much more involved in esports. Even shifting whole budgets away from ‘traditional sports’ into competitive gaming.   Endemic – or native – gaming brands such as Logitech are key to the esports sponsorship landscape. Estimates […]