Algorithms. Whether you’re a social media manager striving to master Facebook, or an A-Level student struggling to make sense of how grades have been awarded, the word algorithm is filled with mystery and most likely tinged with frustration and anger. In F1 circles, too, algorithms have become associated with scornfulness, or AWS if you like […]
After a scintillating start to the delayed 2020 Formula One season, many fans would have been keen to press CTRL+C and carry it forward to the following weekend. Held on the same circuit, the renamed Styrian GP provided the perfect opportunity to build off the excitement of the sister race held just seven days previous. […]
Formula 1 made a triumphant return last weekend with a spectacular first race of the season in Spielberg for the Austrian Grand Prix. What was unknown prior to the weekend was how F1 would position its sponsors throughout the race weekend to maximise visibility with television and digital audiences, and to minimise the loss of […]
“This season, the drivers who already have some sponsorship, the sponsors pull out, they already sent the letters and said: ‘okay bye bye, because you will have everything [the whole season] in two months’.” These rather alarming words are those of Jean Alesi, a Formula 1 stalwart of 201 race starts, and father to Giuliano, a current Formula 2 racer. Does he […]
Without realising it, we may just be going through a slight power shift in the world of professional sport. Over the past few weeks we’ve seen the rise of athlete-empowered movements, not driven by club contracts or CSR initiatives, but instead directed by the unprompted passion and personal agendas of those individuals. With vocal empowerment, […]
Last weekend saw the culmination of the first Formula 1 event to take place in the largest esports market in the world, China.