OUR INSIGHTS

Esteban Gutierrez appoints SQN for communications support

Mercedes AMG F1 Team and Mercedes-Benz EQ Formula E Team reserve and development driver Esteban Gutierrez has retained the services of SQN for the provision of communications support related to his esports and personal activities. The Mexican has been one of the standout performers in esports during F1’s lockdown period; he finished runner-up in the […]

The Power of Sponsorship

Sponsorship is a fast-growing industry, but how can you exploit its full potential? The sponsorship industry is at all-time high. The 2019 MKTG Frontier report, conducted in association with Think! Sponsorship and the European Sponsorship Association (ESA), reported that 50% of its surveyed industry specialists expect the sponsorship industry to continue its upward growth trajectory. […]

Sponsorship Shout-Outs (Vol.2)

A tantalisingly competitive start to the new World Rally Championship, a rain-soaked Daytona 24 Hours and the third round of the 2018/19 Formula E season all ensured we got our motorsport fix over the weekend. It is in the world of electric racing where we begin this week’s Sponsorship Shout-Outs… Heineken’s low percentage start to […]

Mahindra – The power of print

Challenge: Create celebratory assets to promote Mahindra Racing’s most successful season to date in Formula E Coincide the publication of assets with the New York City ePrix, at which the Mahindra Chairman, Anand Mahindra, was to be present Adopt innovative approach to reaffirm Mahindra Racing’s position as a leader in Formula E communications Solution: Creation […]