Making esports accessible to all

  By Steven Woodgate – Dyslexic, Dyspraxic, Thinker at SQN Being dyslexic and dyspraxic is great. It brings a whole host of skills, creativity, and different points of view. In the esports world these skills can provide different vantage points when looking at strategy, a new way of tackling a challenge, or mustering ways of […]

What to consider with esports sponsorships

Thank you for reading our mini-series on esports sponsorship. We hope you have enjoyed it and found it insightful. If you want to read all of the report in one easy-to-read document you can do so by downloading it via the form on the right hand side of this page 👉. It’s important to remember […]

Esports offers brands experiential opportunities

We’re up to part six in our look into the area of competitive gaming, or esports. You’ll be able to download the full pdf shortly so look for the link on this website soon. Gaming offers immersive brand experiences that other forms of pure advertising, for example, would struggle to attain. Esports also opens up […]

Esports, a gateway to Asia

Part five of our mini-series on the ever expanding world of esports looks into how Asia is the dominant force when it comes to competitive gaming, and how this could present an opportunity for brands thinking about getting involved.  In 2018, it was estimated that roughly 50% of the global esports viewership was from China, […]

The rise and rise of esports

Two years ago we spoke to the inaugural F1 Esports Champion, Brendon Leigh, about what we described then as a breakthrough year for esports. Since that time the sports sector, and many others,  have become increasingly interested in the opportunities surrounding the industry. The following year it was estimated that esports delivered $1 billion in revenue […]