Last weekend saw the culmination of the first Formula 1 event to take place in the largest esports market in the world, China.
Saturday 14th December saw one of the most hotly anticipated in-game partnerships in gaming history between Fortnite and Star Wars.
Over the last few weeks we’ve been talking about different opportunities within the esports industry that we feel you should be taking into consideration when thinking about sponsorship. This follows on from our series on the ‘power of sponsorship‘ and ‘sponsorship measurement‘ – both of which can still be downloaded by hitting the buttons on […]
By Steven Woodgate – Dyslexic, Dyspraxic, Thinker at SQN Being dyslexic and dyspraxic is great. It brings a whole host of skills, creativity, and different points of view. In the esports world these skills can provide different vantage points when looking at strategy, a new way of tackling a challenge, or mustering ways of processing […]
Thank you for reading our mini-series on esports sponsorship. We hope you have enjoyed it and found it insightful. If you want to read all of the report in one easy-to-read document you can do so by downloading it via the form on the right hand side of this page 👉. It’s important to remember […]
We’re up to part six in our look into the area of competitive gaming, or esports. You’ll be able to download the full pdf shortly so look for the link on this website soon. Gaming offers immersive brand experiences that other forms of pure advertising, for example, would struggle to attain. Esports also opens up […]