News & Insights

Making esports accessible to all

By Steven Woodgate – Dyslexic, Dyspraxic, Thinker at SQN Being dyslexic and dyspraxic is great. It brings a whole host of skills, creativity, and different points of view. In the esports world these skills can provide different vantage points when looking at strategy, a new way of tackling a challenge, or mustering ways of processing […]

What to consider with esports sponsorships

Thank you for reading our mini-series on esports sponsorship. We hope you have enjoyed it and found it insightful. If you want to read all of the report in one easy-to-read document you can do so by downloading it via the form on the right hand side of this page 👉. It’s important to remember […]

Esports offers brands experiential opportunities

We’re up to part six in our look into the area of competitive gaming, or esports. You’ll be able to download the full pdf shortly so look for the link on this website soon. Gaming offers immersive brand experiences that other forms of pure advertising, for example, would struggle to attain. Esports also opens up […]

Esports, a gateway to Asia

Part five of our mini-series on the ever expanding world of esports looks into how Asia is the dominant force when it comes to competitive gaming, and how this could present an opportunity for brands thinking about getting involved.  In 2018, it was estimated that roughly 50% of the global esports viewership was from China, […]

Esports engages young, hard-to-reach audiences

In our previous two articles in this series we covered its rise and how accessibility is one of the areas that sets the industry apart. But one of the key selling points, perhaps overly emphasised, is how esports can help brands to engage with those increasingly hard to reach youth audiences. Brands have long looked to […]