Last weekend saw the culmination of the first Formula 1 event to take place in the largest esports market in the world, China.
Saturday 14th December saw one of the most hotly anticipated in-game partnerships in gaming history between Fortnite and Star Wars.
Over the last few weeks we’ve been talking about different opportunities within the esports industry that we feel you should be taking into consideration when thinking about sponsorship. This follows on from our series on the ‘power of sponsorship‘ and ‘sponsorship measurement‘ – both of which can still be downloaded by hitting the buttons on […]
By Steven Woodgate – Dyslexic, Dyspraxic, Thinker at SQN Being dyslexic and dyspraxic is great. It brings a whole host of skills, creativity, and different points of view. In the esports world these skills can provide different vantage points when looking at strategy, a new way of tackling a challenge, or mustering ways of processing […]
Thank you for reading our mini-series on esports sponsorship. We hope you have enjoyed it and found it insightful. If you want to read all of the report in one easy-to-read document you can do so by downloading it via the form on the right hand side of this page 👉. It’s important to remember […]
We’re up to part six in our look into the area of competitive gaming, or esports. You’ll be able to download the full pdf shortly so look for the link on this website soon. Gaming offers immersive brand experiences that other forms of pure advertising, for example, would struggle to attain. Esports also opens up […]
Part five of our mini-series on the ever expanding world of esports looks into how Asia is the dominant force when it comes to competitive gaming, and how this could present an opportunity for brands thinking about getting involved. In 2018, it was estimated that roughly 50% of the global esports viewership was from China, […]
In our previous two articles in this series we covered its rise and how accessibility is one of the areas that sets the industry apart. But one of the key selling points, perhaps overly emphasised, is how esports can help brands to engage with those increasingly hard to reach youth audiences. Brands have long looked to […]
In part one of our mini-series we talked about the rise and rise of esports and outlined five areas you should take into consideration when thinking about an esports sponsorship. The first of these is accessibility. Accessibility and awareness are assets that truly set esports apart from its real-world counterparts when it comes to partnerships. […]