We hate to be the bearers of bad news, but sponsorships don’t always go to plan, and preparing for this prior to putting pen to paper will ensure that both parties are in the best shape possible to deal with any negative situations that may occur over the duration of the deal.
According to Microsoft’s Paul Davies, the last few years have seen technology taking a lead within marketing. Is data and an ever more complex MarTech stack in danger of overpowering the art of storytelling? Is marketing becoming a race to the bottom where two much emphasis is place on efficiency rather than effectiveness? In our […]
When faced with a challenge, the temptation is to rush towards a solution head on and put together a board full of ideas. But often this can be a mistake. Often there is a need to stop, take a breath and think about what you’re doing before you pick up that pen. In an […]
Sunday evening started out like any other day for Fortnite fans around the world. That was until a meteor storm lit up the sky and 6 million people became part of ‘The End” event as the 10th series of the game came to a climatic end. The sequence was captivating to watch and then followed […]
In our previous two articles in this series we covered its rise and how accessibility is one of the areas that sets the industry apart. But one of the key selling points, perhaps overly emphasised, is how esports can help brands to engage with those increasingly hard to reach youth audiences. Brands have long looked to […]
In days gone by, sponsorship has sometimes been seen as rigid, where a client shares how much money they have, and the rights holder tells them what they’ll get for that. Today, the most progressive sponsorships are where both parties work in unison to develop and build Download Power of Sponsorship PDF a partnership together. […]