The curious case of Rich Energy

The launches have taken place, the cars have been revealed and now the 2019 F1 contenders have hit the track for the first time in Barcelona. From discussions around new liveries, to microscopic analysis of every aerodynamic feature, F1 fans around the world are rejoicing at the opportunity to get stuck into some juicy gossip […]

Sponsorship Shout-Outs (Vol.2)

A tantalisingly competitive start to the new World Rally Championship, a rain-soaked Daytona 24 Hours and the third round of the 2018/19 Formula E season all ensured we got our motorsport fix over the weekend. It is in the world of electric racing where we begin this week’s Sponsorship Shout-Outs… Heineken’s low percentage start to […]

Sponsorship Shout-Outs (Vol.1)

At SQN, it is our mission to keep up-to-date with evolving trends, breaking deals and missteps in the world of sponsorship. While our friends and relatives are all cheering on their favourite sports personalities, we’re busy working out why a particular company has invested in perimeter advertising, what ROI a shirt sponsor is deriving and […]

MGI Consultancy retains SQN for PR support

MGI Consultancy, the British design and engineering firm founded by renowned Formula 1 technical director Mike Gascoyne, has retained Sine Qua Non (SQN) to deliver a bespoke PR and communications programme to promote its specialist engineering services. MGI aims to bring state-of-the-art design and project management services based on F1™ standards of engineering and prompt […]

The contestants for the BBC's 13th series of The Apprentice with Lord Alan Sugar
Richard Branson launches his autobiography Finding My Virginity

Avaya

As a leading communications equipment company, Avaya sells its IP-telephony and networking solutions to customers through a direct sales force as well as a large, accredited partner network. In order to maximise the effectiveness of the partner channel, particularly in relation to solution sales, Avaya asked SQN to work with a number of UK partners […]

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Tower Software/HPE

Tower Software, now part of HPE, developed and sold a leading document and records management system called TRIM, letting organisations create, manage and increase security of electronic and physical enterprise information records before their safe disposal. With a scarcity of suitably qualified marketing resources in supporting the growth of its European business channels through a new […]

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Telefonix

As one of the fastest-growing UK Avaya resellers, Telefonix Voice and Data had amassed an impressive customer list yet recognised a new marketing approach was needed in realising the founder’s business vision. With a strong focus on business solutions that solve customer issues, Telefonix had grown dramatically through a focussed approach to sales. After identifying […]