OUR INSIGHTS

Esports engages young, hard-to-reach audiences

In our previous two articles in this series we covered its rise and how accessibility is one of the areas that sets the industry apart. But one of the key selling points, perhaps overly emphasised, is how esports can help brands to engage with those increasingly hard to reach youth audiences. Brands have long looked to […]

The Power of Sponsorship: The ultimate showcase for B2B and tech

Sponsorships are a great way of piquing interest amongst internal stakeholders and employees, and amongst current customers, potential customers and partners. But sponsorships are not just relevant for engaging with these target audiences, they also have the power to develop and enhance business-to-business (B2B) relationships, in ways that don’t exist through any other means. Not […]