In the face of the COVID-19 pandemic and mandated lockdowns, social media has seen an upward spiral in activity. Whether it be through brand-led initiatives or community support campaigns, sports rightsholders and brands have immersed themselves in creative ways in which to capture new fans via their social media channels. The acceleration around sporting digital […]
Your house is probably due to undergo its third deep-clean in two weeks, your garden has received more love and care than any previous start to spring, and you’ve almost certainly rummaged through a box of old stuff that has gone untouched for years. During our current lockdown period we’ve never had more time to […]
We hate to be the bearers of bad news, but sponsorships don’t always go to plan, and preparing for this prior to putting pen to paper will ensure that both parties are in the best shape possible to deal with any negative situations that may occur over the duration of the deal.
According to Microsoft’s Paul Davies, the last few years have seen technology taking a lead within marketing. Is data and an ever more complex MarTech stack in danger of overpowering the art of storytelling? Is marketing becoming a race to the bottom where two much emphasis is place on efficiency rather than effectiveness? In our […]
When faced with a challenge, the temptation is to rush towards a solution head on and put together a board full of ideas. But often this can be a mistake. Often there is a need to stop, take a breath and think about what you’re doing before you pick up that pen. In an […]
Sunday evening started out like any other day for Fortnite fans around the world. That was until a meteor storm lit up the sky and 6 million people became part of ‘The End” event as the 10th series of the game came to a climatic end. The sequence was captivating to watch and then followed […]