Sponsorship measurement: Partnership building

In days gone by, sponsorship has sometimes been seen as rigid, where a client shares how much money they have, and the rights holder tells them what they’ll get for that. Today, the most progressive sponsorships are where both parties work in unison to develop and build a partnership together. This is in the interest […]

Sponsorship measurement is more important than ever

Sponsorship is a powerful tool for many organisations. The European Sponsorship Association (ESA) recently announced that the European sports sponsorship sector was worth over $20 billion* in 2018, representing the third successive year of growth.   With this increase in the sector value, it must surely follow that those businesses investing more into sponsorship are […]