The curious case of Rich Energy

The launches have taken place, the cars have been revealed and now the 2019 F1 contenders have hit the track for the first time in Barcelona. From discussions around new liveries, to microscopic analysis of every aerodynamic feature, F1 fans around the world are rejoicing at the opportunity to get stuck into some juicy gossip […]

Sponsorship Shout-Outs (Vol.2)

A tantalisingly competitive start to the new World Rally Championship, a rain-soaked Daytona 24 Hours and the third round of the 2018/19 Formula E season all ensured we got our motorsport fix over the weekend. It is in the world of electric racing where we begin this week’s Sponsorship Shout-Outs… Heineken’s low percentage start to […]

Daring to be Different with your PR campaign

Earlier this week, our resident supporter of women in motorsport, Carrie Mathieson, attended a Dare to Be Different event on behalf of one of our clients. Here she shares her thoughts on why a successful PR campaign should be more than a box-ticking exercise. In an era of fake news, viral mistruths and GDPR, consumers […]

goodwood festival of speed

Goodwood Festival of Speed

Challenge: To promote awareness of Mahindra Racing through presence at popular event To set the electric open-wheel record of the Goodwood hillclimb with outright record-holder and current Mahindra Racing driver, Nick Heidfeld Highlighting Mahindra Racing’s presence as the only Formula E team to be running the hillclimb and attempting to set a brand-new record Solution: […]

Imation

Addressing business and consumer needs for digital data storage on media including hard disk drives, optical discs, flash drives, SSD and even tape, Imation serves markets through brands including Imation, TDK Life on Record and Memorex. Imation sought help from SQN to maximise the impact of an existing sponsorship in F1, while planning a transition to […]

Ducati

An icon of the motorcycle world, Ducati has seen much success on track in both World Superbikes and MotoGP. SQN has worked with Ducati at various times since 2006 on sponsorship activities and continues to enjoy a strong and positive relationship.

ShoreTel

ShoreTel is a fast-growing provider of “brilliantly simple” unified communications solutions based on its award-winning IP business phone system. With previous experience of how effective a well-directed sponsorship can be, the ShoreTel management team was quick to realise the potential of an Official Supplier partnership with Williams Grand Prix Engineering, the business behind the Williams […]

Panasonic

As title sponsor of the TOYOTA Racing F1 since the team’s inception, Panasonic was keen to leverage and integrate the sponsorship into appropriate areas of its diverse global business. As much of an internal communications exercise as an external promotion, the Panasonic European marketing team asked SQN to develop a case study to highlight best practice opportunities within […]