News & Insights

The long-lasting return on a memorable motorsport livery

Silverstone. Aston Martin. Green. You’d struggle to name a more iconic British trio in motorsport than that. For many, the returning sight of the legendary car manufacturer in its evocative colour scheme has sent a flutter through the heart, well if you’re not Andreas Weissenbacher that is… “Aston Martin boss Lawrence Stroll understands that my […]

Access all areas – opening doors to the next generation

There should be no barrier to follow your dreams. Whether it’s race, gender, disability (visible or otherwise), sexuality or personal background, we all have a duty to promote inclusivity in all areas of society. Motorsport is firmly rooted in the DNA of SQN. Within our team there is a wealth of talent that has been […]

Pride and no prejudice

This past weekend, SQN’s Reece Mowlem had the pleasure to attend the Goodwood Gathering of Goblins 2021, an electric racing event run by Greenpower Education Trust, a charity for which SQN are the official communications partner. Here he shares his experience from the event. Greenpower’s goal is to engage young people in STEM through a hands-on, practical motorsport challenge, and show […]

W Series and PUMA could change the world

Following the renewal of the partnership between W Series and Puma, SQN Account Manager Carrie Mathieson details why this partnership could have a far-reaching, positive effect on the world: A bold statement, but hear us out. On May 13, W Series announced a renewal of its partnership with Puma Motorsport that will see its entire […]

Motorsport sponsorship – thinking outside the box

A frequent theme from today’s Autosport International Connect (#ASIConnect) centred on sponsorship and the challenges faced by sponsors during the pandemic, with the well-documented restrictions on at-circuit fan and guest attendance. Let’s get this clear from the outset: sponsorship is so much more than a logo on a car, or guests in a hospitality unit. […]

AWS requires set-up tweak to F1 activation

Algorithms. Whether you’re a social media manager striving to master Facebook, or an A-Level student struggling to make sense of how grades have been awarded, the word algorithm is filled with mystery and most likely tinged with frustration and anger. In F1 circles, too, algorithms have become associated with scornfulness, or AWS if you like […]

What a difference a week makes (in F1 sponsorship!)

After a scintillating start to the delayed 2020 Formula One season, many fans would have been keen to press CTRL+C and carry it forward to the following weekend. Held on the same circuit, the renamed Styrian GP provided the perfect opportunity to build off the excitement of the sister race held just seven days previous.  […]

When racers go rogue: why reputation matters in sponsorship

Whatever your take on esports and sim racing, we can all agree that there are fundamental values associated with online competition, just as there are in real life, right? Determination to succeed, humility in defeat, support for an underdog, fair play. Sportsmanship, almost certainly. When Simon Pagenaud caused Lando Norris to retire spectacularly from the […]