A day to remember

  It had been one of those gruelling long days. The sort where you don’t really remember waking up, when you question just how many hours there actually are in a day, when you wonder if you’ll ever make it home. Yet, like all business trips there is an air of excitement that keeps you […]

Heineken leaves a bad taste in Sebastian Vettel’s mouth

‘Still I Rise’ – the motto tattooed across the top of Lewis Hamilton’s back. Never have these words been as pertinent as during last weekend’s Mexican GP, when the Mercedes driver found himself being elevated, along with his car, up to the podium. The South American race is undoubtedly one of the highlights of the […]

The curious case of Rich Energy

The launches have taken place, the cars have been revealed and now the 2019 F1 contenders have hit the track for the first time in Barcelona. From discussions around new liveries, to microscopic analysis of every aerodynamic feature, F1 fans around the world are rejoicing at the opportunity to get stuck into some juicy gossip […]

Sponsorship Shout-Outs (Vol.2)

A tantalisingly competitive start to the new World Rally Championship, a rain-soaked Daytona 24 Hours and the third round of the 2018/19 Formula E season all ensured we got our motorsport fix over the weekend. It is in the world of electric racing where we begin this week’s Sponsorship Shout-Outs… Heineken’s low percentage start to […]

Daring to be Different with your PR campaign

Earlier this week, our resident supporter of women in motorsport, Carrie Mathieson, attended a Dare to Be Different event on behalf of one of our clients. Here she shares her thoughts on why a successful PR campaign should be more than a box-ticking exercise. In an era of fake news, viral mistruths and GDPR, consumers […]

goodwood festival of speed

Goodwood Festival of Speed

Challenge: To promote awareness of Mahindra Racing through presence at popular event To set the electric open-wheel record of the Goodwood hillclimb with outright record-holder and current Mahindra Racing driver, Nick Heidfeld Highlighting Mahindra Racing’s presence as the only Formula E team to be running the hillclimb and attempting to set a brand-new record Solution: […]

Imation

Addressing business and consumer needs for digital data storage on media including hard disk drives, optical discs, flash drives, SSD and even tape, Imation serves markets through brands including Imation, TDK Life on Record and Memorex. Imation sought help from SQN to maximise the impact of an existing sponsorship in F1, while planning a transition to […]

Ducati

An icon of the motorcycle world, Ducati has seen much success on track in both World Superbikes and MotoGP. SQN has worked with Ducati at various times since 2006 on sponsorship activities and continues to enjoy a strong and positive relationship.