OUR INSIGHTS

Daring to be Different with your PR campaign

Earlier this week, our resident supporter of women in motorsport, Carrie Mathieson, attended a Dare to Be Different event on behalf of one of our clients. Here she shares her thoughts on why a successful PR campaign should be more than a box-ticking exercise. In an era of fake news, viral mistruths and GDPR, consumers […]

Shining a light on crisis communications

In the fast-paced world of motor racing, you are rarely far away from a scandal, rumour or crisis. How to deal swiftly and effectively with emerging issues or incidents exposes weaknesses in any communications team. The FIA World Endurance Championship, which has taken a bit of a battering in recent weeks, showed how to weather […]

SanDisk

As the world’s largest supplier of flash memory data storage products, SanDisk wanted to harness the power of sponsorship to increase recognition within new markets and purchases of its High Performance products, as driven by its growing need to differentiate products across multiple key sectors. Sine Qua Non worked with SanDisk to identify, structure and maximise […]

CSC

As a global leader in the provision of technology-enabled business solutions and services, CSC, now DXC Technology, has for over 50 years helped clients to address tough business challenges and to benefit from every wave of IT innovation. In 2010, CSC partnered with Virgin Racing and Sine Qua Non was asked to help to engage key […]

Hitachi

One of the world’s most recognised yet diverse brands, SQN has worked with Hitachi since 2005 in the UK and Europe on PR and sponsorship programmes for a number of operating businesses in business and consumer markets. As businesses driven by innovation, Hitachi Digital Media Group and Hitachi Display Products Group both need strong PR programmes […]