OUR INSIGHTS

SanDisk

As the world’s largest supplier of flash memory data storage products, SanDisk wanted to harness the power of sponsorship to increase recognition within new markets and purchases of its High Performance products, as driven by its growing need to differentiate products across multiple key sectors. Sine Qua Non worked with SanDisk to identify, structure and maximise […]

CSC

As a global leader in the provision of technology-enabled business solutions and services, CSC, now DXC Technology, has for over 50 years helped clients to address tough business challenges and to benefit from every wave of IT innovation. In 2010, CSC partnered with Virgin Racing and Sine Qua Non was asked to help to engage key […]

Hitachi

One of the world’s most recognised yet diverse brands, SQN has worked with Hitachi since 2005 in the UK and Europe on PR and sponsorship programmes for a number of operating businesses in business and consumer markets. As businesses driven by innovation, Hitachi Digital Media Group and Hitachi Display Products Group both need strong PR programmes […]

Cosworth

With a reputation at the pinnacle of motorsport developed for over 40 years, an evolved Cosworth now focusses on its core heartland of automotive, motorsport and performance aftermarket. Sine Qua Non’s relationship with Cosworth goes back to 2010 when the renowned engine builder returned to FIA Formula 1 World Championship after a three-season sabbatical. At that stage […]

Le Mans 24 Hours

Challenge: Promote clients’ involvement in one of the world’s biggest motorsport events Whether from a team, sponsor or technical supplier perspective, communications need to stand out from a crowded, and often cluttered event Communications need to cover traditional PR, social media content creation, crisis communications plans and on-site media relations Solution: For Toyota Gazoo Racing: […]

Mahindra – The power of print

Challenge: Create celebratory assets to promote Mahindra Racing’s most successful season to date in Formula E Coincide the publication of assets with the New York City ePrix, at which the Mahindra Chairman, Anand Mahindra, was to be present Adopt innovative approach to reaffirm Mahindra Racing’s position as a leader in Formula E communications Solution: Creation […]