OUR INSIGHTS

Toyota Motorsport – This is Engineering

Challenge: Raise awareness of Toyota Motorsport’s facilities in Cologne away from the company’s involvement in motorsport Showcase the company as an attractive employment opportunity for specialists living outside of Germany Demonstrate a unique cross over between requirements of the PR and HR teams. Solution: Creation of a social media-friendly video series called “This is Engineering”, […]

Toyota Motorsport GmbH

To assist TMG in strengthening its position as a world-leading test and development centre, Sine Qua Non was tasked with producing a comprehensive 2014 media guide as part of its ongoing partnership with the company. TMG is responsible for running the race-winning FIA World Endurance Championship TOYOTA Racing team on behalf of TOYOTA Motor Corporation, […]

F1 2017: Where have all the sponsors gone?

The frenzied couple of weeks that covers the F1 car launches is always a fascinating period. It gives us our first glimpses of the cars set to do battle on race circuits around the world in 2017. This year we have had our attention drawn to the size of the rear tyres, the debatable look […]