OUR INSIGHTS

Why athlete partnerships need 20/20 vision

Six months ago, we were all preparing for New Year celebrations, ready to see in 2020 – a brand new decade – with fresh opportunities and hope. Little did we know just what challenges would lie ahead. Reflecting on those hopes and ambitions, realising now just how decimating the COVID-19 pandemic would become, it seems […]

Talking sponsorship with Greenpower

Greenpower Education Trust is a UK based charity that aims to unlock potential and spark enthusiasm for Science, Technology, Engineering and Maths (STEM) through the excitement of motorsport. During the lockdown period, the charity has engaged with its teams and supporters through a series of short insight videos called ‘PitStop Chats’. In the latest episode […]

Putting a value on esports data

Esports is rightly seen as a data rich environment due to the digital nature of the industry. This makes it very appealing to technology companies coming in to work with teams and competitions but how well is it being used and what opportunities remain? Teams have access to their players data whilst the platforms and […]

The challenges and opportunities facing esports

Over the last few years we have seen not only the rise of esports into the mainstream but the very blurring of the lines between esports and sports have become harder to diserne. Previously we’ve spoken on here about releasing the potential for sponsorship in esports, but that can be easier said than done with […]

SanDisk

As the world’s largest supplier of flash memory data storage products, SanDisk wanted to harness the power of sponsorship to increase recognition within new markets and purchases of its High Performance products, as driven by its growing need to differentiate products across multiple key sectors. Sine Qua Non worked with SanDisk to identify, structure and maximise […]