Over the last few years we have seen not only the rise of esports into the mainstream but the very blurring of the lines between esports and sports have become harder to diserne. Previously we’ve spoken on here about releasing the potential for sponsorship in esports, but that can be easier said than done with […]
Digital Disruption in Sport with IBM, Tata Communications and Alcatel-Lucent Enterprise (podcast part.1)
This week we’re back with the first podcast of 2020! Last year was quite ad hoc in terms of regularity but from now on you can expect a new episode every week, with some great guests lined up.To kick things off we go back to our birthday event in December and the Digital Disruption panel, […]
As a new year, and indeed new decade, continues to unfurl, there remains plenty of healthy discussions and debate about the ever-evolving landscape in the world of sports and technology. At SQN, we try to keep our fingers on the collective pulse and, with the propensity for daily disruption and innovation, it’s never been more […]
Andy Westlake is chairman of the European Sponsorship Association and a non-executive director here at SQN, and thus the perfect person to take a look at what the important trends for this year will be within sponsorship.
It’s not every day you get to let something “quite new” out into the world, but we have done just that by launching our first-ever podcast, Something Quite New (can you see what we did there?). Over the last couple of years, podcasting has taken off in a big mainstream way. As it was with […]