“This is Yale”

Challenge: Provide PR support to Yale Europe Materials Handling for ‘This is Yale’ – a large scale event held in Germany showcasing the company’s materials handling capabilities. Create compelling and engaging PR material in support of the event from press releases and press packs to blogs and website articles. Corresponding with European industry media to […]

Daring to be Different with your PR campaign

Earlier this week, our resident supporter of women in motorsport, Carrie Mathieson, attended a Dare to Be Different event on behalf of one of our clients. Here she shares her thoughts on why a successful PR campaign should be more than a box-ticking exercise. In an era of fake news, viral mistruths and GDPR, consumers […]

MGI Consultancy retains SQN for PR support

MGI Consultancy, the British design and engineering firm founded by renowned Formula 1 technical director Mike Gascoyne, has retained Sine Qua Non (SQN) to deliver a bespoke PR and communications programme to promote its specialist engineering services. MGI aims to bring state-of-the-art design and project management services based on F1™ standards of engineering and prompt […]

My Work Experience Week with SQN: Emely Catta

Recently, SQN welcomed 16 year old Emely Catta from Frankfurt in Germany to its Henley office as part of the student’s school work experience scheme. She spent five days fully immersing herself in a variety of activities and tasks, and found a new love for English breakfast tea and Victoria sponge cake! Enjoy Emely’s diary […]

The contestants for the BBC's 13th series of The Apprentice with Lord Alan Sugar

DO… YOU… SPEAK… ENGLISH?

The British Council has published its Languages for the Future report, outlining the foreign languages that it deems fundamental for the UK to become a truly global nation post-Brexit. The report highlights some startling, yet perhaps unsurprising statistics about the UK’s linguistic capabilities. Less than one-third of surveyed 18-34 year olds in the country speak […]

Think before you tweet

For eleven minutes on Thursday afternoon, Donald Trump’s Twitter account went silent. The President’s personal and often controversial comments had been removed. Deactivated. Erased. Fake news no more. For many, a cause for celebration, albeit temporarily. The seemingly deliberate and rogue act of an employee on his or her final day shows just how easy […]

Richard Branson launches his autobiography Finding My Virginity