News & Insights

F1 Sponsorship: What can be learnt from the Premier League?

Last year, we asked the question โ€˜F1 2017: Where have all the sponsors gone?โ€™. It was suggested that due to the growing difference between the F1 teamsโ€™ valuations of car positions and the actual true media value of these locations, many cars were looking bereft of sponsors. Fast-forward twelve months, and has the situation improved? […]