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Sine Qua Non: the essential ingredient

Helping you stand out from the crowd

Is it too late now to say sorry?

Lessons in how not to apologise from Donald Trump and Elon Musk It takes guts to make an apology. We’ve all been there. Recognising that something we have said or done has caused offence or damage, or has been plain wrong. How you respond to those situations can make or break how people perceive you. […]

Tags: communications, Musk, PR, President, quotes, reputation, Tesla, Trump

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noun [S] /sine kwa: no:n/ a necessary condition without which something is not possible

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