OUR INSIGHTS

When racers go rogue: why reputation matters in sponsorship

Whatever your take on esports and sim racing, we can all agree that there are fundamental values associated with online competition, just as there are in real life, right? Determination to succeed, humility in defeat, support for an underdog, fair play. Sportsmanship, almost certainly. When Simon Pagenaud caused Lando Norris to retire spectacularly from the […]

Is it too late now to say sorry?

Lessons in how not to apologise from Donald Trump and Elon Musk It takes guts to make an apology. We’ve all been there. Recognising that something we have said or done has caused offence or damage, or has been plain wrong. How you respond to those situations can make or break how people perceive you. […]