News & Insights

Why Social Media is important for your business

We’re all using social media on a daily basis, but are businesses really making the most of it to help achieve their marketing objectives? It’s no surprise that social media continues to become a prominent marketing format for brands and businesses. With over 3.6 billion people using social media, remaining informed about the latest trends […]

The art of reading a room

The art of reading a room. It’s a craft that marketing and communications professionals have to master quickly. You’re only one wrong word or poorly timed post away from brand damage unless you can gauge the mood of your target audience. Ultimately, it comes down to empathy, moral values and sentiment alignment. We’ve all been […]

Sports Social Media post-Lockdown

In the face of the COVID-19 pandemic and mandated lockdowns, social media has seen an upward spiral in activity. Whether it be through brand-led initiatives or community support campaigns, sports rightsholders and brands have immersed themselves in creative ways in which to capture new fans via their social media channels. The acceleration around sporting digital […]