OUR INSIGHTS

Sponsorship professionals: now is our time!

Your house is probably due to undergo its third deep-clean in two weeks, your garden has received more love and care than any previous start to spring, and you’ve almost certainly rummaged through a box of old stuff that has gone untouched for years. During our current lockdown period we’ve never had more time to […]

Why sponsorships need a long shelf life to thrive

There was no SPAR break for European Athletics ahead of the Indoor Championships in Glasgow last weekend, as the association signed a new deal to extend its partnership with SPAR International by eight years to 2027. Getting a brand to commit to such an extension is no mean feat, and both sides should be congratulated […]