News & Insights

All bets are off for the future of gambling sponsorships

15 years ago a decision was made that would have a lasting impact on sports sponsorship. The World Health Organisation recommended banning “all tobacco advertising, promotion and sponsorship”, with companies forced to remove all cigarette branding[1], once this was implemented by legislators around the world. This changed the face of sports sponsorship forever, particularly in […]

Don’t let sponsorship scare you!

Sponsorship can be a scary word, right? For many people it conjures up thoughts of huge budgets, minimal return on investment, and difficulty in putting a real value on its success. Given the current global situation, sponsorship has perhaps become an even scarier word in the eyes of many with decreasing budgets and uncertainty around […]

Closed door sports open fresh opportunities for sponsorship

Innovative technology looks set to open closed doors for brands looking to activate or ignite sports sponsorship opportunities in the wake of the COVID-19 pandemic. The use of augmented reality technology to revolutionise pitch side sports advertising is nothing new. Digital overlay companies have been in existence for the past decade or so, and a […]

Sponsorship is a fast-growing industry, but how can you exploit its full potential?

The sponsorship industry is at all-time high. The 2019 MKTG Frontier report, conducted in association with Think! Sponsorship and the European Sponsorship Association (ESA), reported that 50% of its surveyed industry specialists expect the sponsorship industry to continue its upward growth trajectory. Two-thirds of respondents believe brands are now considering sponsorship as an essential part […]

Why sponsorships need a long shelf life to thrive

There was no SPAR break for European Athletics ahead of the Indoor Championships in Glasgow last weekend, as the association signed a new deal to extend its partnership with SPAR International by eight years to 2027. Getting a brand to commit to such an extension is no mean feat, and both sides should be congratulated […]

The curious case of Rich Energy

The launches have taken place, the cars have been revealed and now the 2019 F1 contenders have hit the track for the first time in Barcelona. From discussions around new liveries, to microscopic analysis of every aerodynamic feature, F1 fans around the world are rejoicing at the opportunity to get stuck into some juicy gossip […]