Heineken leaves a bad taste in Sebastian Vettel’s mouth

‘Still I Rise’ – the motto tattooed across the top of Lewis Hamilton’s back. Never have these words been as pertinent as during last weekend’s Mexican GP, when the Mercedes driver found himself being elevated, along with his car, up to the podium. The South American race is undoubtedly one of the highlights of the […]

What to consider with esports sponsorships

Thank you for reading our mini-series on esports sponsorship. We hope you have enjoyed it and found it insightful. If you want to read all of the report in one easy-to-read document you can do so by downloading it via the form on the right hand side of this page 👉. It’s important to remember […]

Well-known brands are already involved

In this, our penultimate article on esports, we see how brands from all sectors but especially tech and automotive, are becoming much more involved in esports. Even shifting whole budgets away from ‘traditional sports’ into competitive gaming.   Endemic – or native – gaming brands such as Logitech are key to the esports sponsorship landscape. Estimates […]

Esports sponsorship entry costs are still low, for now

In part four of our esports mini-series we take a look at an important question for brand marketers; how much does it cost to enter into a sponsorship within esports? Fortunately the entry cost for sponsors coming into esports is still relatively low as the industry has undergone a huge a period of growth in […]

The rise and rise of esports

Two years ago we spoke to the inaugural F1 Esports Champion, Brendon Leigh, about what we described then as a breakthrough year for esports. Since that time the sports sector, and many others,  have become increasingly interested in the opportunities surrounding the industry. The following year it was estimated that esports delivered $1 billion in revenue […]