Andy Westlake is chairman of the European Sponsorship Association and a non-executive director here at SQN, and thus the perfect person to take a look at what the important trends for this year will be within sponsorship.
Digital transformation in any industry is about using digital technology to transform the customer experience, operational processes and business models.
If someone had told me in 2001 that I would be standing in front of so many friends and clients, both past and present, celebrating 18 years of SQN I would have found that hard to believe. No one starts something out thinking it’s going to fail but it was always a risk! When I […]
Series 6 of Formula E is here! The first race in an Ad Diriyah double-header showed that the new teams, Porsche and Mercedes, are not just here to make up the numbers. Social media feeds came back to life after the summer break with the light-hearted and topical tone that we’ve come to expect from […]
Let’s start by playing a game. What is the first sponsor that comes to mind when you think of the following events? The Six Nations, the Football League Cup, London Marathon, Queen’s Tennis Tournament & The Grand National. Perhaps one, or maybe two, of these brands came to mind: RBS, Coca Cola, Flora, Stella Artois […]
‘Still I Rise’ – the motto tattooed across the top of Lewis Hamilton’s back. Never have these words been as pertinent as during last weekend’s Mexican GP, when the Mercedes driver found himself being elevated, along with his car, up to the podium. The South American race is undoubtedly one of the highlights of the […]