OUR INSIGHTS

Closed door sports open fresh opportunities for sponsorship

Innovative technology looks set to open closed doors for brands looking to activate or ignite sports sponsorship opportunities in the wake of the COVID-19 pandemic. The use of augmented reality technology to revolutionise pitch side sports advertising is nothing new. Digital overlay companies have been in existence for the past decade or so, and a […]

SQN connects with OZ Sports to redefine sports storytelling

Sport is undergoing a period of rapid change and revolution. Continuous advances in technology, coupled with myriad channels of consumption, is offering sports rights holders a wealth of opportunity to increase their engagement to fans around the world.   Leading the innovation is sports-tech company OZ Sports, whose “OZ Connected Stadium” solutions offer a one-stop shop for leagues and federations to deliver innovative live production directly to audiences […]

SportsTech & Media predictions 2020

As a new year, and indeed new decade, continues to unfurl, there remains plenty of healthy discussions and debate about the ever-evolving landscape in the world of sports and technology. At SQN, we try to keep our fingers on the collective pulse and, with the propensity for daily disruption and innovation, it’s never been more […]