News & Insights

SQN extends partnership with Greenpower Education Trust for 2021

Marketing communications, content, campaigns and sponsorship agency SQN will continue as the official Communications Partner of Greenpower Educational Trust for 2021. The renewed partnership sees SQN continue as a Main Partner of the charity for a second year, further solidifying the agency’s commitment to Greenpower and its goal to encourage more young people across the […]

The Power of Sponsorship

Sponsorship is a fast-growing industry, but how can you exploit its full potential? The sponsorship industry is at all-time high. The 2019 MKTG Frontier report, conducted in association with Think! Sponsorship and the European Sponsorship Association (ESA), reported that 50% of its surveyed industry specialists expect the sponsorship industry to continue its upward growth trajectory. […]

The Resurgence of the Power of Creativity

According to Microsoft’s Paul Davies, the last few years have seen technology taking a lead within marketing. Is data and an ever more complex MarTech stack in danger of overpowering the art of storytelling? Is marketing becoming a race to the bottom where two much emphasis is place on efficiency rather than effectiveness? In our […]