By Lauren Baker COVID-19 is having a huge impact on all elements of life, including work. Many businesses are struggling, and for those who are lucky enough to be able to, a transition has been made to working from home. On Friday, just like many other companies, SQN completed its first week of this. One […]
Sponsorship is a fast-growing industry, but how can you exploit its full potential? The sponsorship industry is at all-time high. The 2019 MKTG Frontier report, conducted in association with Think! Sponsorship and the European Sponsorship Association (ESA), reported that 50% of its surveyed industry specialists expect the sponsorship industry to continue its upward growth trajectory. […]
According to Microsoft’s Paul Davies, the last few years have seen technology taking a lead within marketing. Is data and an ever more complex MarTech stack in danger of overpowering the art of storytelling? Is marketing becoming a race to the bottom where two much emphasis is place on efficiency rather than effectiveness? In our […]
Last week we published the first part of our panel session on Digital Disruption in Sport, with expert views from Grant Dall (ALE), Bijaya Basu (Tata Communications) and Sam Seddon (IBM). This week we take a look with them at some issues currently affecting sport including the roll-out of 5G and how that will affect […]
Digital Disruption in Sport with IBM, Tata Communications and Alcatel-Lucent Enterprise (podcast part.1)
This week we’re back with the first podcast of 2020! Last year was quite ad hoc in terms of regularity but from now on you can expect a new episode every week, with some great guests lined up.To kick things off we go back to our birthday event in December and the Digital Disruption panel, […]
Andy Westlake is chairman of the European Sponsorship Association and a non-executive director here at SQN, and thus the perfect person to take a look at what the important trends for this year will be within sponsorship.