Photography by Spacesuit Media Ltd As newly appointed Communications Partner of the Greenpower Education Trust, one of our first tasks was to select the winner of the brand-new SQN Social Media Award, to be announced at the Silverstone International Finals. It was an absolute honour, of course, but it certainly wasn’t easy. We’ve been providing […]
Each stage in the lifecycle of a sponsorship requires its own bespoke measures of success, which can seem to increase the complexity of task at hand.
In days gone by, sponsorship has sometimes been seen as rigid, where a client shares how much money they have, and the rights holder tells them what they’ll get for that. Today, the most progressive sponsorships are where both parties work in unison to develop and build Download Power of Sponsorship PDF a partnership together. […]
Recently, SQN welcomed 16 year old Emely Catta from Frankfurt in Germany to its Henley office as part of the student’s school work experience scheme. She spent five days fully immersing herself in a variety of activities and tasks, and found a new love for English breakfast tea and Victoria sponge cake! Enjoy Emely’s diary […]
15 years ago this month, our CEO Claire Ritchie founded the integrated PR, Marketing and Sponsorship agency Sine Qua Non International. With its unique understanding of the worlds of technology and sport, the company has represented high-profile clients from across the globe in both industries. Based in Henley-on-Thames, with an impressive breadth of skillsets across […]