Sunday evening started out like any other day for Fortnite fans around the world. That was until a meteor storm lit up the sky and 6 million people became part of ‘The End” event as the 10th series of the game came to a climatic end. The sequence was captivating to watch and then followed […]
At SQN, we recognise the importance of creating cutting edge communications that resonate with target audiences across multiple platforms. Gone are the days of generating content for content’s sake; every second of video, each line of text, every pixel of creative has to leave a lasting impression. It has to make an impact. It has […]
Challenge: To capture the story of the world first 8K 360 live stream proof of concept planned by Tata Communications at the British Masters Golf Understand the European Tour technical and playing environment setup in order to be able to tell the story to those on-site as well as capturing content for wider distribution Produce […]
Challenge: Engage multiple audiences through a selection of social and other media channels by starting to tell the story of how Tata Communications is enabling MotoGP from a sports broadcast perspective Broaden awareness of and stimulate interest in Tata Communications low -latency connectivity capabilities that facilitate solutions such as remote production Create a sustainable communications […]
Challenge: Provide PR support to Yale Europe Materials Handling for ‘This is Yale’ – a large scale event held in Germany showcasing the company’s materials handling capabilities. Create compelling and engaging PR material in support of the event from press releases and press packs to blogs and website articles. Corresponding with European industry media to […]
Content marketing is all the rage. Enabled by digital technology and positioned as an effective and efficient marketing strategy, particularly for B2B brands, it increasingly forms the foundation for many inbound and account-based marketing initiatives. Content marketing machines do, however, need feeding with a steady stream of high-quality, relevant and engaging material. Case studies, research, comment […]
When deciding which levers to operate, a recent survey of spending priorities for marketing leaders suggests that four of their top 20 relate directly to content. You can make that five if you include their highest priority, customer engagement, which by definition incorporates valued, two-way communication, such as delivered by an effective content marketing programme. […]