The Power of Sponsorship: The ultimate showcase for B2B and tech

Sponsorships are a great way of piquing interest amongst internal stakeholders and employees, and amongst current customers, potential customers and partners. But sponsorships are not just relevant for engaging with these target audiences, they also have the power to develop and enhance business-to-business (B2B) relationships, in ways that don’t exist through any other means. Not […]

The Power of Sponsorship: Integrating sponsorship fully into the marketing mix

Sponsorship has the power to emotionally engage with people in a way that other marketing channels aren’t able to; it enables brands to engage directly and experientially with their target market. Experiential marketing is just as important and valuable now as it ever has been. With so many channels and platforms available for consumers to […]

Sponsorship is a fast-growing industry, but how can you exploit its full potential?

The sponsorship industry is at all-time high. The 2019 MKTG Frontier report, conducted in association with Think! Sponsorship and the European Sponsorship Association (ESA), reported that 50% of its surveyed industry specialists expect the sponsorship industry to continue its upward growth trajectory. Two-thirds of respondents believe brands are now considering sponsorship as an essential part […]

Diversifying content to broaden reach: takeaways from Sports at YouTube  

At SQN, we recognise the importance of creating cutting edge communications that resonate with target audiences across multiple platforms. Gone are the days of generating content for content’s sake; every second of video, each line of text, every pixel of creative has to leave a lasting impression. It has to make an impact. It has […]

Sponsorship Shout-Outs: Six Nations Special (Vol.3)

In the week after the New England Patriots captured a record sixth title, albeit in lacklustre fashion, it would have been all too easy to focus our latest Sponsorship Shout-Out around Superbowl LIII. Instead, we have opted for an oval ball with appeal much closer to home, namely the Six Nations rugby. So, park your […]

MGI Consultancy retains SQN for PR support

MGI Consultancy, the British design and engineering firm founded by renowned Formula 1 technical director Mike Gascoyne, has retained Sine Qua Non (SQN) to deliver a bespoke PR and communications programme to promote its specialist engineering services. MGI aims to bring state-of-the-art design and project management services based on F1™ standards of engineering and prompt […]

Avaya

As a leading communications equipment company, Avaya sells its IP-telephony and networking solutions to customers through a direct sales force as well as a large, accredited partner network. In order to maximise the effectiveness of the partner channel, particularly in relation to solution sales, Avaya asked SQN to work with a number of UK partners […]

Imation

Addressing business and consumer needs for digital data storage on media including hard disk drives, optical discs, flash drives, SSD and even tape, Imation serves markets through brands including Imation, TDK Life on Record and Memorex. Imation sought help from SQN to maximise the impact of an existing sponsorship in F1, while planning a transition to […]

lexar micron at WRC

Micron CPG / Lexar

Operating in a fiercely competitive market with its Lexar and Crucial brands, Micron CPG were keen to explore partnership opportunities that would help the business to engage with channel partners and consumers and ultimately drive revenue through greater recognition and affinity. SQN investigated a number of potential partnerships and ultimately Micron decided to become an […]