We’re all using social media on a daily basis, but are businesses really making the most of it to help achieve their marketing objectives? It’s no surprise that social media continues to become a prominent marketing format for brands and businesses. With over 3.6 billion people using social media, remaining informed about the latest trends […]
2020 has been a year filled with reaction-based activities from businesses needing to respond quickly to the global pandemic. There has been a wave of ideas and strategies carried out across every social platform in an attempt to create new opportunities and to gain the attention of target audiences. Content throughout the year has been […]
Nostalgia is a wave that engulfs us all on occasions. A trip down memory lane, a flashback to times gone by, a recollection that takes us hurtling back in time, even if only fleetingly. While it can often be a deceptive barometer of progress, it can serve a valuable purpose to retrace our steps once […]