Challenge: To capture the story of the world first 8K 360 live stream proof of concept planned by Tata Communications at the British Masters Golf Understand the European Tour technical and playing environment setup in order to be able to tell the story to those on-site as well as capturing content for wider distribution Produce […]
Challenge: Engage multiple audiences through a selection of social and other media channels by starting to tell the story of how Tata Communications is enabling MotoGP from a sports broadcast perspective Broaden awareness of and stimulate interest in Tata Communications low -latency connectivity capabilities that facilitate solutions such as remote production Create a sustainable communications […]
Video is king – and the fastest growing area of online and social media. It should come as no surprise really considering Westerners have worshipped the medium ever since the first black and white television. The only difference now is that we’re all walking around with TV screens in our pockets and choosing what we […]
Challenge: Raise awareness of Toyota Motorsport’s facilities in Cologne away from the company’s involvement in motorsport Showcase the company as an attractive employment opportunity for specialists living outside of Germany Demonstrate a unique cross over between requirements of the PR and HR teams. Solution: Creation of a social media-friendly video series called “This is Engineering”, […]