Sine Qua Non International assisted in social media management and video production for the 176th Henley Royal Regatta. Digital Marketing Executive Rob Horne (Instagram: robchorne / Twitter @rch_93) reflects on the experience of bringing one of Britain’s oldest sporting and social events into the digital age.
The art of reading a room. It’s a craft that marketing and communications professionals have to master quickly. You’re only one wrong word or poorly timed post away from brand damage unless you can gauge the mood of your target audience. Ultimately, it comes down to empathy, moral values and sentiment alignment. We’ve all been […]
The last 12 months have seen purpose-led campaigns explode – and this is only set to accelerate into a new year. We are firm believers in the power and importance of purpose-led campaigns (so much so that it was top of our list of trends for communications in 2021). We have also discussed why purpose-driven […]
2020 has been a year filled with reaction-based activities from businesses needing to respond quickly to the global pandemic. There has been a wave of ideas and strategies carried out across every social platform in an attempt to create new opportunities and to gain the attention of target audiences. Content throughout the year has been […]
We are always at the behest of things outside of our control. It’s precisely the reason why the role of PR exists and why it remains such a fundamental pillar of any business. Or at least should be. What people say and think about your company informs purchasing decisions. Whether you are selling directly to […]