Tata Communications – MotoGP Connect

Challenge:

  • Suzi Perry Tata Communications
    Suzi Perry outside the Tata Communications Connectivity Pods

    Engage multiple audiences through a selection of social and other media channels by starting to tell the story of how Tata Communications is enabling MotoGP from a sports broadcast perspective

  • Broaden awareness of and stimulate interest in Tata Communications low
    -latency connectivity capabilities that facilitate solutions such as remote production
  • Create a sustainable communications platform in order to integrate tactical activation ideas and update the MotoGP story as it develops

Solution:

  • Create and produce a video series to tell the story and drive digital and social engagement
  • Harness extensive SQN experience of MotoGP to understand the technical and production environments including connectivity pods and remote production in order to create a comprehensive yet cohesive video that is interesting as well as informative
  • Manage all aspects the production of a video including script, onsite filming, liaison and interviews with both Tata Communications and Dorna executives

Result:

  • A multi-edition series of videos, fronted by well-known MotoGP and technology TV personality Suzi Perry, each exploring one element of the multi-faceted story
  • Significant engagement across all social channels
  • Positive feedback from key stakeholder audience including employees, broadcasters, and sports rights owners