Challenge:

• Engage multiple audiences through a selection of social and other media channels by starting to tell the story of how Tata Communications is enabling MotoGP from a sports broadcast perspective
• Broaden awareness of and stimulate interest in Tata Communications low
  -latency connectivity capabilities that facilitate solutions such as remote production
• Create a sustainable communications platform in order to integrate tactical activation ideas and update the MotoGP story as it develops

Solution:

• Create and produce a video series to tell the story and drive digital and social engagement
• Harness extensive SQN experience of MotoGP to understand the technical and production environments including connectivity pods and remote production in order to create a comprehensive yet cohesive video that is interesting as well as informative
• Manage all aspects the production of a video including script, onsite filming, liaison and interviews with both Tata Communications and Dorna executives

Result:

• A multi-edition series of videos, fronted by well-known MotoGP and technology TV personality Suzi Perry, each exploring one element of the multi-faceted story
• Significant engagement across all social channels
• Positive feedback from key stakeholder audience including employees, broadcasters, and sports rights owners