SQN Logo White Small

Tata Communications – MotoGP Connect

November 6, 2018


  • Engage multiple audiences through a selection of social and other media channels by starting to tell the story of how Tata Communications is enabling MotoGP from a sports broadcast perspective
  • Broaden awareness of and stimulate interest in Tata Communications low
    -latency connectivity capabilities that facilitate solutions such as remote production
  • Create a sustainable communications platform in order to integrate tactical activation ideas and update the MotoGP story as it develops


  • Create and produce a video series to tell the story and drive digital and social engagement
  • Harness extensive SQN experience of MotoGP to understand the technical and production environments including connectivity pods and remote production in order to create a comprehensive yet cohesive video that is interesting as well as informative
  • Manage all aspects the production of a video including script, onsite filming, liaison and interviews with both Tata Communications and Dorna executives


  • A multi-edition series of videos, fronted by well-known MotoGP and technology TV personality Suzi Perry, each exploring one element of the multi-faceted story
  • Significant engagement across all social channels
  • Positive feedback from key stakeholder audience including employees, broadcasters, and sports rights owners

We are excited to announce that Sine Qua Non (SQN) has joined rEvolution, bringing SQN’s technology and communications prowess to rEvolution, the global, integrated sports marketing agency. Together, we will continue to grow as one team to deliver best-in-class integrated marketing services for our clients.

We put people first, challenge personal effectiveness, and act as change agents on a unified team. We share these values now and moving forward. In this next chapter we will scale our skillsets and expertise together to make an increasingly significant impact in the industry.

Please visit http://www.revolutionworld.com to learn more about rEvolution’s capabilities and culture.

This is an exciting time for everyone on our collective team, and we look forward to continuing our work with you.

John Rowady
CEO & Founder, rEvolution

Claire Ritchie
CEO & Founder, SQN

Chris Ritchie
Director & COO, SQN