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“The Power of” Series – How sponsorships can be a force for good

November 15, 2022

The marketing and sponsorship rulebook has changed. Urgent and important societal issues are reshaping the landscape for brands. Are you being left behind?  

In our free-to-join webinar “How sponsorships can be a force for good”’, we offer invaluable insight for brands seeking to integrate purpose-led campaigns into their marketing mix, including sponsorship. 

We will be joined by inspirational guest speaker, Afdhel Aziz, Founder and Chief Purpose Officer at Conspiracy of Love, whose mission is to help brands to become forces for social good. 

We first heard Afdhel speak during the European Sponsorship Association Diploma Alumni event in June 2022, for which SQN was a proud sponsor. His approach to purpose-led initiatives, alongside his business partner Bobby Jones, resonated strongly with our agency, and our own Partnerships with Purpose ethos.    

We want to play our part in driving positive change for the future of the sponsorship industry – and this webinar will offer you the chance to learn more about why purpose will continue to be one of the most influential trends in marketing into 2023. 

Sign up today to become a force for social good.  

About Afdhel 

Afdhel Aziz is the Founder and Chief Purpose Officer of Conspiracy of Love, a Purpose consultancy that works with companies like Nike, Adidas, PepsiCo, Mondelez and more.  

The company has helped major brands invest millions of dollars into causes like racial justice in education, food insecurity, childhood hunger, and arts education, partnering them with leading non-profits like Feeding America, the Boys and Girls Clubs of America, and the Thurgood Marshall College Fund. 

Over a 20-year career at companies like Nokia, P&G, Heineken, and Absolut Vodka, he was one of the most experienced brand marketers in the sponsorship space, creating partnerships with everyone from Lady Gaga and the TED Conferences to Coachella, Art Basel and the US Open. 

In this inspiring and illuminating talk, he outlines key principles for creating Purpose Driven Partnerships. This is a totally unique opportunity to understand more about the new rules of marketing and per se, sponsorship, that need to be implemented TODAY. 

Register for the Webinar below.


We are excited to announce that Sine Qua Non (SQN) has joined rEvolution, bringing SQN’s technology and communications prowess to rEvolution, the global, integrated sports marketing agency. Together, we will continue to grow as one team to deliver best-in-class integrated marketing services for our clients.

We put people first, challenge personal effectiveness, and act as change agents on a unified team. We share these values now and moving forward. In this next chapter we will scale our skillsets and expertise together to make an increasingly significant impact in the industry.

Please visit http://www.revolutionworld.com to learn more about rEvolution’s capabilities and culture.

This is an exciting time for everyone on our collective team, and we look forward to continuing our work with you.

John Rowady
CEO & Founder, rEvolution

Claire Ritchie
CEO & Founder, SQN

Chris Ritchie
Director & COO, SQN