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The Power of Sponsorship: Build employees as brand advocates

August 5, 2019

Internal employee engagement and the culture building effect of sponsorships, are often overlooked or under-exploited by brands. Sponsorships offer a way of reaching out, engaging your employee base and building your employee value proposition like no other channel.

Employees are the front line in talking to clients, so it is critical they are enthused and aligned with what the business is trying to achieve.

For example Dixons Carphone, winners of the Best Use of Employee Engagement in Sponsorship award in 2019, put employee health and wellbeing at the top of their company objectives. Through a sponsorship of Race to the Stones, a UK based Ultra trail marathon, the company was able to deliver against multiple employee engagement opportunities, to become recognised as Britain’s Healthiest Workplace. Over 1,000 employees have been immersed into the sponsorship, driving an engaged and healthy employee mindset.

Sponsorships can be used to help drive an engaged employee set

If this has piqued your interest, why not read other entries in our Power of Sponsorship series?


We are excited to announce that Sine Qua Non (SQN) has joined rEvolution, bringing SQN’s technology and communications prowess to rEvolution, the global, integrated sports marketing agency. Together, we will continue to grow as one team to deliver best-in-class integrated marketing services for our clients.

We put people first, challenge personal effectiveness, and act as change agents on a unified team. We share these values now and moving forward. In this next chapter we will scale our skillsets and expertise together to make an increasingly significant impact in the industry.

Please visit http://www.revolutionworld.com to learn more about rEvolution’s capabilities and culture.

This is an exciting time for everyone on our collective team, and we look forward to continuing our work with you.

John Rowady
CEO & Founder, rEvolution

Claire Ritchie
CEO & Founder, SQN

Chris Ritchie
Director & COO, SQN