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The Power of Sponsorship: Using a specialist agency like SQN to extract full potential

August 15, 2019

In days gone by, sponsorship has sometimes been seen as rigid, where a client shares how much money they have, and the rights holder tells them what they’ll get for that. Today, the most progressive sponsorships are where both parties work in unison to develop and build

a partnership together. This is in the interest of both the rights holder and the sponsor and forges successful, longer-term relationships.

By understanding at the very beginning of a partnership what both parties want to achieve then they can work together to create a bespoke package of rights that fulfil the needs of both. The custom nature of sponsorship means that it works a lot harder than other forms of traditional marketing, generates greater value for money, and goes a long way in achieving pre-set objectives.

Sponsorship has become an incredibly powerful, meaningful and thriving marketing platform. With the development of the industry has come a greater level of intricacy and knowledge about how to successfully plan, manage and activate a sponsorship. It must be treated with the same level of thought-process, meticulous scrutiny and afforded the same specialist expertise as any other marketing channel.

In this respect, sponsorship has become a truly specialised area that requires experience and knowledge to ensure that a brand fully gets the maximum out of any partnership.

We use our understanding and familiarity of the sponsorship industry to ensure that companies get the most out of their investments. We have been working with global brands for nearly 20 years, helping them to build relationships, enhance reputations and drive revenue.

Sponsorship development and activation is a specialist skill, like all other parts of the marketing mix




We are excited to announce that Sine Qua Non (SQN) has joined rEvolution, bringing SQN’s technology and communications prowess to rEvolution, the global, integrated sports marketing agency. Together, we will continue to grow as one team to deliver best-in-class integrated marketing services for our clients.

We put people first, challenge personal effectiveness, and act as change agents on a unified team. We share these values now and moving forward. In this next chapter we will scale our skillsets and expertise together to make an increasingly significant impact in the industry.

Please visit http://www.revolutionworld.com to learn more about rEvolution’s capabilities and culture.

This is an exciting time for everyone on our collective team, and we look forward to continuing our work with you.

John Rowady
CEO & Founder, rEvolution

Claire Ritchie
CEO & Founder, SQN

Chris Ritchie
Director & COO, SQN