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The purpose of a good PR campaign

September 28, 2022

All business owners should be aware of what a public relations campaign is as there is no denying that it can be incredibly beneficial to you. You can use effective PR  to communicate messages to larger audiences, boosting your brand awareness and promoting your brand value and, it goes without saying that all of this is essential to success. 

If you have never put much time into your PR and you haven’t run a digital PR before then it is definitely something you should change. To help any business owners looking to find out more about the purpose of a PR campaign, keep reading today.  

Our team here at SQN have put together an easy-to-understand, helpful guide. 

What is a PR campaign? 

Simply put, a PR campaign is a series of planned activities that all have a specific purpose and are working towards the same goal for a business. PR campaigns always have a clear objective and usually have a fixed time frame to them. Depending on your objective and goals for the campaign, the activities may differ, and no two campaigns are the same. It isn’t uncommon for businesses to turn to professionals to assist them with their campaigns.  

What is the purpose of a PR campaign? 

The purpose of a PR campaign is always specific to the business and every single campaign will have unique reasons for being created and carried out. Whether the purpose of your campaign is to raise awareness of something or to promote something, this is your basis for wanting to carry out a campaign in the first place, and therefore the purpose of the campaign. 

Why are PR campaigns beneficial? 

There are numerous reasons why it is beneficial for businesses to undertake PR campaigns and when the campaign is successful, you may be surprised just how much of a difference it can make to your business in general. Below are some of the biggest benefits of these campaigns no matter what their purpose and objective may be; 

  • PR campaigns can help you establish your brand identity and increase your credibility 
  • They can increase interest in your brand and provide you with new opportunities 
  • Campaigns can help you build a loyal customer base 
  • These campaigns can drive sales and increase revenue 
  • PR campaigns can also gain the attention of your investors   
  • Campaigns can help educate the public  

All in all, creating a campaign yourself or working alongside an experienced PR agency to create and manage a campaign for you, can be an essential part of your long-term business success. The best PR campaigns can even continue to aid your business once they have finished so, never underestimate their ability to benefit your business. 

When should PR campaigns be used? 

Businesses tend to work alongside PR agencies to create PR campaigns for many different reasons but, each and every campaign always has one clear objective. Whether you want to raise awareness of a new product or service or want to inform the public of the latest company news, a PR campaign is a tried and tested way to do this. Such activities can also happen as part of wider marketing and digital campaigns that include everything from social media campaigns, to SEO and media training. 

Working alongside a professional PR agency 

It isn’t uncommon for businesses to turn to professionals to assist them with their campaigns. PR agencies can take a basic idea and turn it into a success, they have the creativity and flair to help your campaign make the required impact and the professionalism and organisational skills to execute it seamlessly. Understandably, if you have never managed a PR campaign before then it is worthwhile working alongside a professional PR agency to ensure that the campaign you run is successful. When searching for a PR agency to assist you with your first PR campaign, visit the SQN website today. 

Our experienced team will be able to manage your PR campaign for you, from start to finish taking care of all the details along the way. We will work closely with you to produce a comprehensive plan that lays out the campaign’s goals, timelines, partnerships and deliverables, so you can trust you’re in safe hands when you choose us as your PR agency.  


We are excited to announce that Sine Qua Non (SQN) has joined rEvolution, bringing SQN’s technology and communications prowess to rEvolution, the global, integrated sports marketing agency. Together, we will continue to grow as one team to deliver best-in-class integrated marketing services for our clients.

We put people first, challenge personal effectiveness, and act as change agents on a unified team. We share these values now and moving forward. In this next chapter we will scale our skillsets and expertise together to make an increasingly significant impact in the industry.

Please visit http://www.revolutionworld.com to learn more about rEvolution’s capabilities and culture.

This is an exciting time for everyone on our collective team, and we look forward to continuing our work with you.

John Rowady
CEO & Founder, rEvolution

Claire Ritchie
CEO & Founder, SQN

Chris Ritchie
Director & COO, SQN